• Saturday , 19 October 2019

How Do You Learn about Social Media?

Get on social media! If you’re not on social media then you don’t exist! You’ve probably heard comments like this for some time now. It seems almost impossible to escape the incessant bombardment in the popular media about social media. ...

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Are You a One Hit Wonder with Your Social Media?

We’ve all seen them. The writer who has a best seller listed in the NY Times. The singer or band who goes to the top of the charts with a song. The actor who earns an Oscar for their first ...

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Are You Trusted by Your Social Media Communities?

Trust. A simple five letter word that means a lot. (The collective subconsciousness that guides the formation of the English language knew instinctively that this word couldn’t just be four letters.) Trust affects everything in our lives both personally and ...

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Do You Miss Google+?

Every once in a while I like to take a trip down memory lane in social media. I do so to remind myself how fleeting and ephemeral it can all be. Do you remember MySpace and Klout? Fewer and fewer ...

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Can You Develop Your Niche as a Writer with Social Media?

I’ll make it easy for all of us. The answer is obviously, “Yes!” Of course, you can use social media to develop your niche as a writer. In fact, if you’re not already doing it then you’re probably neither selling ...

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How Do You Handle Controversy on Your Social Media?

It can happen to you. (Don’t get smug! It’s more likely than not to happen to you when you are.) Something bad happens either in your life or your business and its all over social media. (Why it’s never anything ...

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Are You a Storyteller with Your Social Media?

Back in the day, before central heating and home security systems, people used to gather around a fire at night for companionship, safety, and warmth. Let’s face it there was also nowhere else to go! Also, since broadband and streaming ...

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Are You Using Your Social Media to Its Full Potential?

Whenever I ask a client or a prospect if they’re using their social media channels to their full potential, I invariably get an affronted reply somewhat along the lines of, “Of course I am, what do you take me for?” ...

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Are You Lost in Your Social Media?

You’ve done everything you’re supposed to do to get started with social media. You’re got all the latest social media channels and tools. But you can’t help feeling in the pit of your stomach that you’ve lost your way somehow. ...

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What Should You Do If Your Social Media Program Doesn’t Produce Your Expected Results?

  This one happens more often than not. Time, effort, and money going into crafting a surefire, guaranteed not-to-fail, social media program and what happens? It fails or yields somewhat less than spectacular results. What’re you suppose to do about ...

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