• Saturday , 25 March 2017

Thinking About Restarting Your LinkedIn Profile?

A regular comment I hear from friends, clients, and prospects is that they’re thinking of “restarting” (their word not mine) their LinkedIn profile. Usually, there is one of a variety of reasons for their wanting to do this, like: “I’m ...

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Have You Started at the Deep End with Social Media?

Many of my clients or prospective clients many times ask me about advanced social media solutions even before they’ve gotten the basics down. Often, I feel that they are trying to run before they can even crawl! Not a good ...

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LinkedIn: It’s All about the Relationships!

In talking with friends and clients, I learn some interesting things. Or, maybe it’s just me! But, the most interesting of all comments is about pursuing companies, especially large ones, (Think General Motors.) on LinkedIn. Here’s why I find this ...

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Don’t Forget Your Social Media!

I meet clients, prospective clients, and friends all the time who are doing great things. They’re working with e-commerce, they’re working on their brands, writing books, starting companies, or looking for new jobs. All good stuff! They do at least ...

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What’s Your Number One Goal on Social Media?

My first question to prospective and new clients is, “What’s your number one goal on social media?” Why? There has to be a reason. (Yeah, I’m painfully logical in that regard.) Ultimately, they’re going to want some sort of ROI ...

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Microsoft & LinkedIn – It’s Official! Now What?

Yesterday, Microsoft and LinkedIn tied the knot and are now officially one company. With the Holidays approaching, I wouldn’t expect too much to happen.  In the New Year, that’s when things will start to get active. In the interim, let ...

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Are You Using the Right Content on LinkedIn?

I’m always telling my clients to post relevant content on LinkedIn. For the most part, they listen to me and this is a good thing. But, then I read what others are posting on LinkedIn, if they post at all, ...

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Do You Have an Undue Concentration Problem in LinkedIn?

OK, I probably have your attention with that title if you’re reading this now! It sounds ominous to you and it should. Undue concentration can have serious consequences for you and undo all your hard work with your LinkedIn profile. ...

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Politics and Social Media

The US Presidential election of 2016 is over! Finally! (Something tells me that the one for 2020 is about to start shortly if it hasn’t already!) Half the electorate, give or take, is happy. And, the other half, give or ...

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You Never Know Who You’ll Meet Through LinkedIn!

This article will be a slight departure from what I usually blog about in social media. (No, don’t worry, it’s not politics!) It’s about a client of mine and it’s good news! I’m going to discuss what can happen to ...

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