• Monday , 18 June 2018

Whom Are Your Influencers on Social Media?

Ever wonder if you’re all alone on social media and why that is? Ever wonder why your competitors get recognized by the movers and shakers on social media while you’re not? Well, if you’ve ever had these feelings on social ...

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Do Numbers Matter on Social Media?

Gotcha! The title is a trick question! (Which come say are a specialty of mine) Let’s talk about this one! The question seems innocuous enough. Surely numbers, especially big numbers, would matter on social media. Things like followers on Twitter, ...

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Klout’s Gone, Now What?

Most of you have probably heard by now about the recent demise of Klout, the measure of online influence. While not a perfect indicator, it’s loss is a setback. Let’s discuss it! For those with short memories, Klout attempted to ...

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Are You Really Engaging on Your Social Media?

Growing connections on social media is never easy. In fact, some of the recent changes affecting social media because of government investigations are making it more difficult then ever to grow connections. And, while tools and techniques may change, there ...

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Who’s Going to Do Your Social Media for You?

That question in the title of this article has stopped more than one person from starting with social media. The moment of truth for them came when they stopped and thought about all the work necessary to do social media ...

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Do You Really Know Who’s in Your Social Media Community?

You’ve built a pretty decent sized community on social media. People even follow or connect with you of their own accord. But, do you really know whom this people are, I mean really know them? Let’s discuss this! How did ...

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Is Using TrueTwit Worth the Effort?

We all receive them on Twitter… Those annoying, automated DMs saying, “XYZ uses TrueTwit validation. To validate click here: “ OK, so what? I don’t about anyone else, but I just ignore them. A recent inquiry from a client caused ...

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Have You Met Anyone in Social Media Yet?

Many people whom I meet when I ask them the question which is the title of this article claim they they’ve met lots of people via social media. Yet, when I press them for details (Yes, I know, it’s a ...

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What Is the Social Media Triad?

A question that I’m often asked by prospects and clients is, “What’s social media all about?” After a lot of thought and work on the subject, I’ve finally come up with my own personal formula. I’m sure it’s not the ...

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Where Do I Find the Time for My Social Media?

Meeting with prospective clients, more often than not, the push back I receive is not about the value to be gained from social media as much as it is where do they find the time to do it? Larger organizations ...

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