• Tuesday , 21 August 2018

I’m Not Getting Any Worthwhile Results with My Social Media, Should I Stop?

The question in the title of this article is one that I get a lot from prospects and clients, and I see it discussed frequently online. In short, I’ll start by saying in reply, “Of course not!” And, by extension, ...

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Can You Achieve a Positive ROI on Social Media in 90 Days?

To put it succinctly, no. Please allow me to repeat for emphasis, no! NO! A prospect asked me that question recently and I gave him the same answer. OK, now, let me explain why. First, let me note my qualifiers. ...

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Are You Retired or Dead on LinkedIn?

The question that is the title for this week’s article came to me because I know many people who have retired. I look at their LinkedIn profiles and, honestly, they’re all over the map. Retirement is a major transition in ...

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Where Are You on Your Social Media Journey?

I’ve been blogging here about social media for several years now. During this time, I’ve spoken with many prospects and a good number of clients. Not to mention, writing more than a few articles about social media while I was ...

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You’re Still Not Using Social Media?

A common problem I encounter with many prospective clients is that they’re still not using social media. Usually, these folks generally fall into two groups. They either don’t know where to begin or don’t believe in it. (Fortunately, I don’t ...

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What’s Your Content Strategy for Social Media?

Let’s face it, everyone wants to create content for their social media. Some are actually very enthusiastic about it and are very talented too. But, often, when I ask why they’re creating their content, I get blank stares. Let’s discuss ...

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Are There Social Media Tools for Writers and Should You Use Them?

Yes, there are social media tools for writers. Working with a client who happens to be a writer, I’ve come across several and am impressed with them. Let’s talk about them! But, before we get into them, let’s go over ...

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What’s the One Word that Separates Great Social Media Programs from All the Others?

Recently, a client asked me to perform a competitive analysis on the social media of about sixty of his competitors. I did as he requested and found some interesting points above and beyond what I was asked to do. (I ...

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Whom Are Your Influencers on Social Media?

Ever wonder if you’re all alone on social media and why that is? Ever wonder why your competitors get recognized by the movers and shakers on social media while you’re not? Well, if you’ve ever had these feelings on social ...

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