• Monday , 24 July 2017

Are You Tracking Your Results on Social Media?

If you’ve gotten this far with me on developing a social media program then two things. First, thanks for sticking with me! Second, a question. (I’m a consultant, we always have questions!) How do you know if you’re getting the ...

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How Do You Publish Your Social Media Content?

By this point in developing a social media program, my clients often think that they’re home free. They’ve got a great social media footprint. They’re working on building their community. And, they creating great original content and sharing relevant material ...

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Published Any Good Content on Your Social Media Lately?

One discussion that I always have with prospective clients is what do they expect to do with social media once they’ve established themselves. (Hint: This is a trick question.) Social media by itself will do nothing for you. Sorry to ...

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How Well Is Your Social Media Integrated?

The fourth step in my 8 step approach to develop a social media program is social media integration. This step is not as glamorous as some of the others but it’s probably one of if not the most important steps. ...

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Do You Have Your Community on Social Media Yet? If Not, Why Not?

When I first meet prospective clients, I ask them how many people are in their social media community. Too often, they will proudly say that they have a couple of hundred first degree connections on LinkedIn. (I love when their ...

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Have You Normalized Your Social Media Presence Yet?

In an earlier article, I blogged about how to normalize your social media presence as part of my 8 step approach to developing a social media program. Since then, I’ve realized that many still don’t understand why having a normalized ...

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What’s Behind Your Goals and Objectives on Social Media?

In the first step of my eight step approach to developing a social media program, I discuss knowing and including your goals and objectives. But, have you thought about what’s behind your goals and objectives? I mean really thought about ...

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Another Nail in the Coffin for LinkedIn Groups?

I saw something interesting the other day when I logged into Hootsuite. It was a message across the top of the page saying that as of June 30, 2017, Hootsuite would no longer be able to support LinkedIn Groups due ...

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Thinking About Restarting Your LinkedIn Profile?

A regular comment I hear from friends, clients, and prospects is that they’re thinking of “restarting” (their word not mine) their LinkedIn profile. Usually, there is one of a variety of reasons for their wanting to do this, like: “I’m ...

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Have You Started at the Deep End with Social Media?

Many of my clients or prospective clients many times ask me about advanced social media solutions even before they’ve gotten the basics down. Often, I feel that they are trying to run before they can even crawl! Not a good ...

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