• Thursday , 27 February 2020

Do Writers Need a Newsletter?

You know why I have to ask this question. I ask it because I keep meeting writers who don’t have one and are then confused as to why their book sales are so dismal! Let’s talk about this! And, yes, ...

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Writers, Do You Promote Your Events on Social Media?

Yes, I’m talking to all the writers out there who either schedule their own events or attend the events of others to promote their books. What many of these writers fail to realize is how social media can help them ...

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Do You Promote Your Content on Social Media?

Recently, a writer asked me if he should use podcasts to promote his books. I replied in the affirmative and gave him two additional pieces of advice. First, make sure the content is original and worth listening to, and then ...

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You’ve Lost Your Job, How Do I Know?

You’re lost your job, how do I know? Simple. You contacted me and said you needed help with your LinkedIn profile again! This happened to me recently. A friend, whom I’d helped with her original profile and believes that it ...

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Writers, Where’s Your Email List?

With this article, I’m addressing primarily everyone who writes books for a living. (Or, hopes to earn a living at any rate.) I meet writers on a regular basis and I always ask questions about how they use social media ...

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How Evergreen Is Your Blog Content?

I’m starting off with the assumption that you have a blog. You do have one, right? If you don’t then don’t fret because I’ll return to this topic in a future article. For those of you who do have one ...

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What Should Happen on Social Media in 2020?

For those of you who clicked on this article expecting to hear my prognostications for the New Year about Facebook being broken up by the government, the demise of Twitter’s business model, and Russian bots running amuck with the US ...

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How Does an Ideal Client Persona Help You on LinkedIn?

Some of you may be asking what’s an “ideal client persona”? That’s OK, that’s why we’re here to answer those questions for you and to show you what to do with the results. Let’s get started! First off, an ideal ...

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Should You Buy LinkedIn Followers?

Let me start off first by saying, “No, you should never buy LinkedIn followers!” OK, now that I have that off my chest, let me explain what led me to this article’s title. Recently, a friend asked me this question. ...

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Do Writers Need LinkedIn?

You may wonder why I titled this article the way I have. The simple answer is I keep meeting writers with reasonable LinkedIn profiles and a decent number of connections, who do absolutely nothing with LinkedIn to promote their books. ...

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