• Thursday , 25 August 2016

Are You Taking Full Advantage of LinkedIn?

Lately, while reviewing LinkedIn profiles with clients, I’m noticing some bad practices. Many profiles are incomplete, confusing, or their owners aren’t using all the LinkedIn features available to them. Then, what I love most in this job, someone with a ...

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How to Use Social Media to Become a Subject Matter Expert in Your Industry

Clients are always asking me, “What else is social media good for?” I guess the Big Three uses for social media aren’t enough: Generating revenue Branding Customer support Working with my clients, I’ve come to realize that taking things down to ...

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Do I Need a Website for My Social Media?

“Do I need a website for my social media?” Recently, a friend asked me this question. He wanted to use social media to grow his business and wanted to start vetting website developers. My friend wanted advice on how to ...

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What Should I Do about Microsoft’s Acquisition of LinkedIn?

Previously, I blogged about the possible consequences of the acquisition of LinkedIn by Microsoft.    There’s a lot that we don’t know.  For that matter, Microsoft and LinkedIn probably don’t know a lot about what they’ve gotten themselves into despite ...

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What’re the Consequences of Microsoft Buying LinkedIn?

Unless you’ve been living under a rock lately, you’ve probably heard about Microsoft’s acquisition of LinkedIn for $26.2 billion.  (Yes, that’s “b” as in a “billion.”) The deal was announced on June 13, 2016 and will be all cash.  (Must ...

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Three Uses for Social Media in Business

“What can I do with social media for my business?” I hear this from my clients all the time. They’ve been heavily influenced by their friends and family and the media in their preconceptions about social media. They think about ...

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Is Your LinkedIn Profile an Obituary?

Please excuse the deathbed humor in this week’s article’s title, but I’m trying to make a point. (I’m also at an age where I can get away with this type of joke.) My recent blogging on how to be active ...

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Karma and Social Media

I had an idea the other day! Yes, I know this in and of itself can be a dangerous pastime for me according to long suffering family and friends.  (Not to worry, no one will be outed.  I can’t afford ...

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Publishing Content on LinkedIn

Remember that terrific, brand new LinkedIn profile we’ve  discussing recently? Yeah, that one! Well, we’re going to go into some more depth about what to do with it. We said there are three things that you can do with it to increase ...

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Proactively Developing New Connections on LinkedIn

Remember that terrific, brand new LinkedIn profile we discussed recently? Yeah, that one! Well, we’re going to go into some more depth about what to do with it. We said there are three things that you can do with it to ...

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