• Saturday , 1 October 2016

One Way to Source External Content to Share on LinkedIn

“Where do I find content to share on LinkedIn, let alone the time to do so?” This is a favorite question from friends and clients to me. (In fact, if I chad a dollar for every time I heard it, ...

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Time and Social Media

Working with my clients to develop their social media programs, I’m noticing that there are two common questions which I receive early on in our relationships.  These are: How much time should I put into my social media? How long ...

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Are You Taking Full Advantage of LinkedIn?

Lately, while reviewing LinkedIn profiles with clients, I’m noticing some bad practices. Many profiles are incomplete, confusing, or their owners aren’t using all the LinkedIn features available to them. Then, what I love most in this job, someone with a ...

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How to Use Social Media to Become a Subject Matter Expert in Your Industry

Clients are always asking me, “What else is social media good for?” I guess the Big Three uses for social media aren’t enough: Generating revenue Branding Customer support Working with my clients, I’ve come to realize that taking things down to ...

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Do I Need a Website for My Social Media?

“Do I need a website for my social media?” Recently, a friend asked me this question. He wanted to use social media to grow his business and wanted to start vetting website developers. My friend wanted advice on how to ...

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What Should I Do about Microsoft’s Acquisition of LinkedIn?

Previously, I blogged about the possible consequences of the acquisition of LinkedIn by Microsoft.    There’s a lot that we don’t know.  For that matter, Microsoft and LinkedIn probably don’t know a lot about what they’ve gotten themselves into despite ...

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What’re the Consequences of Microsoft Buying LinkedIn?

Unless you’ve been living under a rock lately, you’ve probably heard about Microsoft’s acquisition of LinkedIn for $26.2 billion.  (Yes, that’s “b” as in a “billion.”) The deal was announced on June 13, 2016 and will be all cash.  (Must ...

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Three Uses for Social Media in Business

“What can I do with social media for my business?” I hear this from my clients all the time. They’ve been heavily influenced by their friends and family and the media in their preconceptions about social media. They think about ...

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Is Your LinkedIn Profile an Obituary?

Please excuse the deathbed humor in this week’s article’s title, but I’m trying to make a point. (I’m also at an age where I can get away with this type of joke.) My recent blogging on how to be active ...

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