I’ve never shy about my position on LinkedIn Premium accounts.
If you’re a small or medium sized business then a Premium account could be worth the investment as long as you use it.
For individual job seekers, save your money.
However, I have clients who come to me and already have Premium accounts.
They ask what should they do because they want to keep them.
To which I invariably reply since no one seems to be doing this, “Use the blasted thing!”
Let’s talk about that!
I’ve already blogged about optimizing the use of the basic, free LinkedIn account.
A LinkedIn Premium account gives its subscribers four additional tools that the free account doesn’t have.
- More saved searches with more search fields
- Inmail messages
- The ability to see who’s viewed your account for the last ninety days
- Unlimited profile searches
What’s one to do with all these features?
First, use all your saved searches with your keywords to identify your influencers, subject matter experts (SME), and potential clients/employers.
Next, use your monthly allotment of Inmails to connect with those search results that you wouldn’t normally be able to connect with directly.
Then regularly check to see who’s viewed your LinkedIn profile in the last ninety days.
Now, I’ve never met anyone who’s gotten a job this way (And if you have please contact me!) but I’ve met consultants whom I know and trust who claim to have gotten billable work this way.
Finally, use your unlimited searches every day!
And, not just your saved searches either!
Experiment and see what results you get with different keywords and keywords combinations.
A LinkedIn Premium account does nothing for you if you don’t use it!
You’re paying for it so maximize your use!
Otherwise, you’re just paying for the privilege of hanging their badge on your profile!
Don’t leave money on the table!
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
That’s it for now!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.