In an earlier article, I blogged about how to normalize your social media presence as part of my 8 step approach to developing a social media program.
Since then, I’ve realized that many still don’t understand why having a normalized social media presence is important. There’re reasons why it is important and this article will address them.
Let’s get started!
The primary reason why a normalized social media is so important is because this is how the world (i.e., potential clients or employers) see you!
This is especially important for small and mid-sized businesses. (While I’m aiming at small and mid-sized businesses here, my comments are just as relevant for job hunters who are working on building their brand.)
Your social media presence is the first impression potential clients will have of you today, so don’t make it your last!
Having a normalized social media presence means you took the time to think about yourself and your intended audience. You then organized yourself around that and prepared a coherent approach.
(For those of you out there who say that you only use one social media channel (i.e., LinkedIn) so why bother? Read on!)
Even one social media channel can be normalized to work with your stationery, business cards, and email signature block. If nothing else, it shows that you took the time to think about this!
The colors, graphics, fonts, and keywords that you use as part of your identity kit go a long way in telling potential clients who you are and why they should be considering you.
But, before you even start working on your normalized social media presence, do yourself a favor and do the following:
- Look at your competitors’ social media presences. (Don’y copy it!) What works, what doesn’t. What opportunities present themselves to you to be different.
- Think about it before you start doing anything.
- If you don’t have the necessary skills then engage a graphic design person to help you. It won’t cost a lot but it’ll be money well spent. (I did!)
Your normalized social media presence is out there 7X24 working for you. It may be all that some see of you.
Give it the time, effort, and thought that it deserves!
Finally, don’t be shy about asking others for their opinions about your first drafts!
That’s it for now!
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.