If you’ve gotten this far with me on developing a social media program then two things.
First, thanks for sticking with me!
Second, a question. (I’m a consultant, we always have questions!)
How do you know if you’re getting the results from your social media program that you expected?
Oh, you did think about the results, didn’t you?
Like maybe conversions, blog hits, new business leads, or something else?
Yeah, that’s what I thought.
This is a good time to discuss Step 7 of my 8 Step Approach for Developing a Social Media Program is Measuring Results.
It’s all about the metrics!
Quantitatively laying out where you want to go with your social media program.
Understanding how these units of measure support your original goals and objectives. (i.e., how many leads are necessary before a sale is made)
If you do have metrics then do you have a baseline?
If not then how do you know if you’re getting results and improving?
Or, worse yet, falling behind?
Or, maybe you’re doing well but leaving money behind on the table!
OK, how does one get started with metrics?
It does take time and effort!
Then there are two questions requiring answers.
What do you know?
What don’t you know?
Knowing the answers here you helps you understand how you achieve your goals and objectives with social media.
You can think about how you’ll collect this data and don’t forget to give plenty of thought to you’re you’re going to store and retrieve this data! (Trust me, not everyone does!)
There’s an old saying, “What gets measured, gets taken care of!”
Metrics keep you close to your business and give you a better understanding of it!
Think about it!
That’s it for now!
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.