By this point in developing a social media program, my clients often think that they’re home free.
They’ve got a great social media footprint.
They’re working on building their community.
And, they creating great original content and sharing relevant material from others.
What’s the big deal?
This is why social media advisers like me are well worth our fees!
There’s always more to do!
Stop and think for a second, just how and when do you publish all that wonderful material that you’ve curating?
Whenever you happen to get around to it?
Hopefully, it’s the latter!
Let’s discuss why you should publish your social media content methodically.
(If you’re not doing it methodically then please use my contact info below.)
The key point here is how do you make it easy for your community to find your great content?
Step 6 of my 8 Step Approach for the Development of a Social Media Program is Publishing.
You’re saying to yourself, “What’s the big deal? I post my content and hit enter. What else is there to do?”
Ask yourself a few questions first then see if you’re so sure.
When do you post your content, at a predetermined date and time?
Do you post your content regularly in the same social media channels or do you flit around your social media channels?
Do post around the clock to help your community members around the world find your content? (Trust me, you have followers all over the world if you’ve been doing this for any length of time.)
Do you use an easy to read format with graphics?
Do you cross post your content across your social media channels and automate wherever practical?
See my point?
If you’re doing the above then you’re making it easy for not only your followers but non-followers to find and read your content, and not only that, increase the likelihood that they’ll become leads and enter your sales funnel!
Social media is not about you, it’s about your community!
Why should they give you one of their most precious commodities, their time?
Because you’re making it easy for them to find all that worthwhile content that you’re creating and sharing!
Put yourself in your community’s shoes?
Whose content do you go looking for?
How much time and effort do you put into looking for good content before you give up and move on?
How do you compare?
Think about it!
That’s it for now!
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.