One discussion that I always have with prospective clients is what do they expect to do with social media once they’ve established themselves.
(Hint: This is a trick question.)
Social media by itself will do nothing for you.
Sorry to disappoint my fanatical supporters out there. But, there’s no way I can establish you on social media and expect things to happen if you don’t do anything with it!
One of the most important activities on your social media is creating content that adds value to and is relevant to the needs of your community.
Step 5 of my 8 Step Approach for the Development of a Social Media Program is Content Creation.
The most important reason to create content for your social media, besides proving that you’re alive is to stand out from the crowd and to show that you have ideas and opinions that matter.
You’re also demonstrating that you’re familiar with the work of other influencers and subject matter experts (SMEs) and you’re not afraid to share it. You know the issues and challenges of the topic as well as anyone!
Another good reason to create content is to make you top of mind when potential clients have questions or problems. You become their “go to” person!
Your social media won’t promote you by itself. (Read my article about obituaries.)
Social media takes care and feeding.
But, let me repeat what I said earlier, it needs to add value and be relevant to the needs of your community. Don’t just share out the front page of the Wall Street Journal. Make sure your community understands why you’re associating yourself with that content!
Finally, just do it!
Once, you’re established on social media, step up to the plate and swing at the ball!
Start small and begin from there!
That’s it for now!
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.