• Tuesday , 21 August 2018

What Is the Social Media Triad?

A question that I’m often asked by prospects and clients is, “What’s social media all about?”

After a lot of thought and work on the subject, I’ve finally come up with my own personal formula.

I’m sure it’s not the final word on the subject and others probably have ones that are reasonable.

However, this one works for me and allow me to share it with you.

Let’s discuss it!

I call my formula the Social Media Triad and it’s comprised of three elements:

  1. Planning
  2. Content
  3. Engagement

Each element supports the others and all are necessary.

Let’s review each element in more detail.

Planning is all about why you’re on social media.

What are you going to do, when are you going to do, and how much commitment are you willing to put in to make this all happen?

Content is all about what you’re going to share on social media, your own work and that of others.

What value are you bringing by being on social media?

(Your smiling face will only get you so far!)

After planning, this element should be considered next because it supplies your rationale for being on social media.

Engagement, last but not least, answers the question about how you’ll interact with others on social media.

Whom will you follow and how will you engage with them?

How will you comment on the work of others, promote their work, and reply to them?

How do you want to be perceived on social media?

My social media triad is meant to be universal and applicable across all of social media.

It’s social media channel agnostic.

It’s intended to be about principles which will secure you a firm footing on social media and bring others eventually to your community without your having to engage them first.

Give it a try, it’ll help you!

That’s it for now!

Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

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