Recently, a client asked me to perform a competitive analysis on the social media of about sixty of his competitors.
I did as he requested and found some interesting points above and beyond what I was asked to do.
(I always aim to delight my clients!)
Let’s talk about what I discovered!
First, let’s go over what I was originally asked to do.
Among his competitors who were doing the best and were well known nationally, and internationally in a few cases, how large were there social media communities among the social media channels my client is preparing to invest in.
The social media channels used by this group were not identical but included Facebook, Twitter, LinkedIn, and blogs.
Essentially, what we learned is that in this particular industry segment, large social media communities go hand-in-hand with commercial success and, that to get my client’s message, we’re going to have to grow a large social media community for him.
I also learned something else which will be helpful to him and my other clients.
What I learned is that these large social media communities just didn’t happen by themselves.
These large communities were the result of hard work.
This involved original and curated content, engagement, and maintaining a consist appearance across all the social media channels being used.
These folks took their social media programs seriously and worked at them
Oh, and the one word that I teased about in this article’s title?
The time and effort were put into the planning and execution of the social media program and then sticking with it.
There was no magic formula or silver bullet.
Just a lot of old fashioned discipline and the results showed it.
Successful social media programs don’t happen bu themselves in a vacuum.
They’re built up one follower, one social media channel at a time.
Yes, you can bring resources like me in to help you.
But, you’d better be prepared to work at it with us!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.