I’ve been blogging here about social media for several years now.
During this time, I’ve spoken with many prospects and a good number of clients.
Not to mention, writing more than a few articles about social media while I was at it.
I’ve made a few observations about folk’s social media journeys and I’d like to share them with you.
My first observation is that everyone starts from a different place with social media, or, no place at all in some cases.
(I’ll leave it to the philosophers to debate whether no place is, in fact, a place.)
Some jump in one social media channel (i.e., LinkedIn), while others jump in and try to do them all at once.
Then people tend to be either shy or embarrassed about what they’ve just done.
But, they shouldn’t!
Jumping in is a good, healthy sign.
As Wayne Gretzky once said, “You miss 100% of the shots that you don’t take!”
My next observation is that jumping in is good but, eventually, you need to need to step back and take stock of where you’re at and do something about it.
Like Lewis Carroll once wrote, ” If you don’t know where you’re going, any road will take you there!’
My final observation involves what to do about this situation.
As longtime readers of this blog can attest, I’m a big fan of an orderly approach to social media.
You can use my approach (See below) or somebody else’s, but use one!
Lay out where you want to go and how you want to get there.
To recap, stop and think about where you are on your social media journey.
Next, think about where you want to be and what will you do about it?
Then, do something about it!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.