But, sometimes, your either can’t or shouldn’t start a conversation on social media.
Let’s talk about those times!
Let’s first go over the whys about why you shouldn’t start a conversation on social media.
The first big reason for limiting your social media conversations is time.
Time is a finite resource.
Social media complements our business but it’s not our business.
You can’t chase every ball that bounces.
Next is relevance.
On social media we can attract some really nice people but they’ll help our business.
You can be too nice.
Finally, never feed the trolls!
Occasionally, we run into some rude, nasty people on social media.
They thrive on you trying to reason with them.
Ignore them, block them if you can, but, whatever you do, don’t give them the oxygen that they need to breath.
Just move on!
Now, after these first passes, you may find that you’re still facing a lot of people to potentially talk with.
What do you do?
You keep triaging!
You now have to look at the quality of these first contacts.
Here are some examples of good conversations to take up on social media:
- People who ask you relevant questions
- People who make solid comments (Not monosyllabic ones) about your own content
- People who regularly share your content even if they don’t always comment on it
The premise here is that these people in the examples above fall into your ideal client personas.
My purpose here is not to discourage you from engaging in conversations on social media.
But, to focus on the ones that will have the most benefit to you and those on the other side of the conversation.
Remember, the ultimate goal is to move the conversation offline to either a face-to-face meeting or a phone call!
Try it and please let us know your results!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.