You’ve done everything you’re supposed to do to get started with social media.
You’re got all the latest social media channels and tools.
But you can’t help feeling in the pit of your stomach that you’ve lost your way somehow.
What are you supposed to do?
Lets talk about that!
The Hamster Wheel Trap
We’ve all been there.
You get started on social media and then after a while, you’re asking yourself what are you trying to do.
You’re working hard but the results just aren’t there anymore if they ever were.
Whats more, you’re wondering why you ever started in the first place.
What to Do About It?
Sit back, take a deep breath, and think about it for a minute or two.
(Don’t you just love it when you get advice that you can put into practice right away?)
Ask yourself why did you start this journey in the first place.
Who were you trying to connect with originally?
Why did you think these people would ever want to connect with you anyway?
Then, now here’s the hard part, step outside of yourself and look at what you’ve been doing and ask yourself honestly if what you’ve been doing in anyway resembles what you wanted to occur?
Unless you’re a stalker, you probably had a good reason to want to connect with these people.
If you’re not connecting and you’re feeling lost while you’re at it then something is obviously wrong. (I have a knack for stating the obvious, don’t I?)
Remember, social media is all about having a conversation with your community.
Sometimes, you can get caught up in the tools and the metrics and lose your way.Go back to the basics and keep it simple.
Even with a thorough and detailed social media program you can lose your way.
Mindlessly going the motions won’t help.
You’re doing something so you feel that you’re adding value expect that you’re not.
The old saying, Can’t see the forest for the trees, has a lot of truth in it when applied to social media.
Getting lost in the details happens, what’s important is realizing that you’re in a tail spin and pulling out of it.
Having the intestinal fortitude to tell yourself that’s somethings wrong and then doing something about it is half the battle when dealing with social media.
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.