What I hear from clients and prospects is who are we supposed to be engaging with and writing for.
Their question is all about finding their communities of interest.
Let’s talk about this!
First off, you have to be writing for someone, a group, or groups, in particular.
If you’re a mystery writer then you probably shouldn’t be thinking about Python programmers.
Simply put, your community of interest is your online following that is interested in you and whatever your particular area of expertise is.
Now, it would be nice if you could just hang your shingle out on social media and these folks are magically drawn to you.
Unfortunately, life is not that simple!
(Anyone who tells you that it is, you should move away from very quietly and very quickly while keeping both hands on your wallet.)
You have to go out and find the members of your community of interest.
Not only that, you have to maintain and cultivate them once you’ve found them so that you don’t lose them.
How do you find them?
Hopefully, you’ve prepared your ideal client persona by now.
(If not, not to worry, a future article will talk more this in the future.)
Starting from here and using the search functions in social media channels, you can begin to identify individuals and groups that you may wish to engage with and prepare your content for.
Further, you can learn what types of content is popular with them and what’s not.
From here, you can slowly, and I mean slowly, begin to build your community of interest online.
Hint: Look for individuals and groups that have their own large followings, are active online, and who seem to have their content liked and shared a lot.
Another important tool for you to use is your keyword research.
Searching for these words across social media will lead to many potential members for your community of interest.
Remember to think outside of the box!
Are there individuals or groups tangentially connected to your are of expertise that might be worth pursuing?
Experiment and find out.
I know what you’re saying…
All this takes time.
It does but you have to do if you to have a growing and healthy community of interest online.
Give it a try!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.