I’m starting off with the assumption that you have a blog.
You do have one, right?
If you don’t then don’t fret because I’ll return to this topic in a future article.
For those of you who do have one stay with me because what I have to say next is meant for you.
(You blogless ones may want to read along too and find out what you’re missing.)
Let’s get started!
First, let’s start with the basics.
Evergreen content is content that stays relevant and useful for an extended period of time.
When readers come to your blog, they should find useful articles that add value.
The longer you’ve been blogging, the more articles you should have on your blog available to be read, shared, and commented on.
Done correctly, your blog becomes the “go to” site for whatever your particular niche is.
This will enhance your reputation as a subject matter expert (SME) and influencer.
Ideally, this will lead to future business for you.
Furthermore, evergreen blog content can be repurposed and reused on your other social media channels.
Using a social media account manager like Hootsuite, this process can be automated.
If your blog is configured correctly then you can track the number of hits a particular article receives.
Google Analytics can also be very useful here.
What are the characteristics of evergreen content besides relevancy and being value added?
One or more of the following are signs of good evergreen content:
- It informs
- It solves a problem
- It’s humorous (Never underestimate the value of this one)
The format can be lists, how to articles, product reviews and comparisons (be careful with this one as products do change, and tips.
One tip I can offer about evergreen content is that if you can be the first to cover a particular topic you can have an edge before the “also ran” articles begin to show up.
Finally, effective use of keywords and hashtags can help promote your evergreen content.
Experiment with formats and topics, in time you’ll discover the formula that works best for you and you’ll see it in your website traffic and business leads.
Give it a try and let us know how you do!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.