• Monday , 22 October 2018

Where Are You on Your Social Media Journey?

I’ve been blogging here about social media for several years now. During this time, I’ve spoken with many prospects and a good number of clients. Not to mention, writing more than a few articles about social media while I was ...

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You’re Still Not Using Social Media?

A common problem I encounter with many prospective clients is that they’re still not using social media. Usually, these folks generally fall into two groups. They either don’t know where to begin or don’t believe in it. (Fortunately, I don’t ...

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What’s Your Content Strategy for Social Media?

Let’s face it, everyone wants to create content for their social media. Some are actually very enthusiastic about it and are very talented too. But, often, when I ask why they’re creating their content, I get blank stares. Let’s discuss ...

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Are There Social Media Tools for Writers and Should You Use Them?

Yes, there are social media tools for writers. Working with a client who happens to be a writer, I’ve come across several and am impressed with them. Let’s talk about them! But, before we get into them, let’s go over ...

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What’s the One Word that Separates Great Social Media Programs from All the Others?

Recently, a client asked me to perform a competitive analysis on the social media of about sixty of his competitors. I did as he requested and found some interesting points above and beyond what I was asked to do. (I ...

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Whom Are Your Influencers on Social Media?

Ever wonder if you’re all alone on social media and why that is? Ever wonder why your competitors get recognized by the movers and shakers on social media while you’re not? Well, if you’ve ever had these feelings on social ...

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Do Numbers Matter on Social Media?

Gotcha! The title is a trick question! (Which come say are a specialty of mine) Let’s talk about this one! The question seems innocuous enough. Surely numbers, especially big numbers, would matter on social media. Things like followers on Twitter, ...

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Klout’s Gone, Now What?

Most of you have probably heard by now about the recent demise of Klout, the measure of online influence. While not a perfect indicator, it’s loss is a setback. Let’s discuss it! For those with short memories, Klout attempted to ...

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Are You Really Engaging on Your Social Media?

Growing connections on social media is never easy. In fact, some of the recent changes affecting social media because of government investigations are making it more difficult then ever to grow connections. And, while tools and techniques may change, there ...

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