• Monday , 30 March 2020

How Evergreen Is Your Blog Content?

I’m starting off with the assumption that you have a blog. You do have one, right? If you don’t then don’t fret because I’ll return to this topic in a future article. For those of you who do have one ...

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What Should Happen on Social Media in 2020?

For those of you who clicked on this article expecting to hear my prognostications for the New Year about Facebook being broken up by the government, the demise of Twitter’s business model, and Russian bots running amuck with the US ...

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How Does an Ideal Client Persona Help You on LinkedIn?

Some of you may be asking what’s an “ideal client persona”? That’s OK, that’s why we’re here to answer those questions for you and to show you what to do with the results. Let’s get started! First off, an ideal ...

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Should You Buy LinkedIn Followers?

Let me start off first by saying, “No, you should never buy LinkedIn followers!” OK, now that I have that off my chest, let me explain what led me to this article’s title. Recently, a friend asked me this question. ...

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Do Writers Need LinkedIn?

You may wonder why I titled this article the way I have. The simple answer is I keep meeting writers with reasonable LinkedIn profiles and a decent number of connections, who do absolutely nothing with LinkedIn to promote their books. ...

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Is Your LinkedIn Profile Confused?

When I’m reviewing LinkedIn profiles (And, trust me, I review a lot of them in my line of work!) I often notice how many are confused as to their purpose. What are the owners of the profiles trying to tell ...

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Whom Is Your Community of Interest on Social Media?

If you’re regular readers of my blog, you know by now that I’m always harping on engagement and content. What I hear from clients and prospects is who are we supposed to be engaging with and writing for. Their question ...

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Thinking of Being Critical on LinkedIn?

A short while ago I came across a post on LinkedIn from someone who worked for a large, multinational corporation. This individual has a fairly impressive track record in his career. Knowing the individual, I was aware that he expected ...

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How Much Time Do You Spend on Your Social Media?

“How much time should I spend on my social media?” If I had a buck for every time I get asked that question… Well, you get the idea. Social media and time are a problematic pairing. Let’s talk about why! ...

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How Do You Learn about Social Media?

Get on social media! If you’re not on social media then you don’t exist! You’ve probably heard comments like this for some time now. It seems almost impossible to escape the incessant bombardment in the popular media about social media. ...

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