• Thursday , 26 April 2018

Where Should I Begin with My Social Media?

My last article dealt with whether or not your social media community knows whether you’re alive or not. In this article, I’ll go a little bit further back than that and answer a question that many clients ask me when ...

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Are You at Risk of Losing Access to Your LinkedIn Profile?

Now, that I have your attention, please allow me to explain. BTW I’m not talking about violating LinkedIn’s Terms of Service (ToS) agreement, if you do that then you’re on your own. (Although, someday I may revisit this topic in ...

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Are You Using LinkedIn to Develop Leads for Your Business?

I’ve been blogging about content and its importance on LinkedIn for sometime. Content is an important and necessary component of a successful social media strategy or for the optimal use of LinkedIn. However, by itself, content is only a passive ...

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What Will You Do Differently with Your Social Media in 2018?

It’s that time of the year. We’re wrapping up the Old Year’s business and getting ready for the New Year’s. This is also a good time to think about what you’ll do differently with your social media in 2018? (You ...

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Should You Blog If You’re Not Getting Any Traffic?

The question which serves as the title to this article is the outgrowth of a project I was working on for a client this week. I’m assisting my client with selecting an SEO firm for his business and I was ...

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Did You Forget to Make Your Ask on Social Media?

I always warn users of social media that it’s not about you, it’s about your community. Always give more than you ask for. And, when you have an ask of your community, be clear about the why and the how. ...

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How Engaged Are You with Your Social Media Communities?

Working with clients concerning their social media needs, I’ve learned that many believe just connecting with others via social media is enough. They’ll say “Happy birthday!” and “Congratulations!” for every annual anniversary on LinkedIn and believe that they’re engaging. Others ...

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Have You Operationalized Your Social Media?

Many times when I meet with prospects or clients for the first time they tell that they’re “doing something” with social media and they’d like me to just look it over for them and give them some suggestions. Being always ...

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