• Friday , 23 February 2018

How Engaged Are You with Your Social Media Communities?

Working with clients concerning their social media needs, I’ve learned that many believe just connecting with others via social media is enough. They’ll say “Happy birthday!” and “Congratulations!” for every annual anniversary on LinkedIn and believe that they’re engaging. Others ...

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Have You Operationalized Your Social Media?

Many times when I meet with prospects or clients for the first time they tell that they’re “doing something” with social media and they’d like me to just look it over for them and give them some suggestions. Being always ...

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Are You Keeping the Conversation Going on Social Media?

You’re feeling pretty good about yourself on social media right about now, aren’t you? (OK, you may know where this is going but play along with me please! It’ll be worth your while.) You post regularly. You connect and follow ...

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6 Tools for Your Social Media Toolbox

Whenever social media tools are mentioned, everyone gets excited and talks about Facebook, Twitter, LinkedIn, and Pinterest. A few others may be mentioned. But, not often do people talk about the tools that work with these primary social media channels ...

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Do Writers Need Social Media?

Recently, I attended a writers’ conference. Not to worry, I’m not about to inflict my fictional ramblings on the world-at-large. (But, on the off chance you may be interested, drop me a line!) I went for two reasons. First, to ...

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Your LinkedIn Social Selling Index: The Fourth Element, Build Relationships

Welcome to my fifth installment in my series about your LinkedIn Social Selling Index (SSI)! My last article discussed the second element in your SSI, Engage with Insights. This article is about the fourth element, Build Relationships. Let’s do this! ...

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Your LinkedIn Social Selling Index: The Third Element, Engage with Insights

Welcome to my fourth installment in my series about your LinkedIn Social Selling Index (SSI)! My last article discussed the second element in your SSI, Find the Right People. This article is about the third element, Engage with Insights. Let’s ...

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Your LinkedIn Social Selling Index: The Second Element, Find the Right People

Welcome to my third installment in my series about your LinkedIn Social Selling Index (SSI)! My last article discussed the first element in your SSI, Establish Your Professional Brand. This article is about the second element, Find the Right People. ...

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Your LinkedIn Social Selling Index: The First Element, Establish Your Professional Brand

Recently, I reviewed the LinkedIn Social Selling Index (SSI) in broad terms and discussed what it meant to you. (Admit it, I’ll bet you didn’t even know you had one!) With this article, I’ll begin to do a deep dive ...

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Do You Know Your LinkedIn Social Selling Index?

Ah hah, gotcha! Well, generally folks who don’t use LinkedIn’s CRM product, Sales Navigator, generally don’t know what LinkedIn’s Social Selling Index (SSI) is or what to do about it. SSI is a feature of Sales Navigator and, contrary to ...

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