• Thursday , 14 December 2017

Are You Telling Your Story on LinkedIn?

Many times, clients and friends seek confirmation that their view of LinkedIn as merely an online resume is the correct one. (You know that look, someone’s not really sure and is reaching out to anyone for agreement.) My answer is, ...

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Are You Over-Hyping Yourself with Adjectives on LinkedIn?

When I’m working with clients, particularly with their LinkedIn Profile, the question of their optimal distinction invariably arises. (If it doesn’t then I make sure it does.) This is where we struggle with the limited characters available in Profile fields ...

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Do You Remember Why You Started on Social Media?

Remember? Remember when you started on social media? Remember why you started on social media? Ah, you don’t remember do you? (Actually, the answer to the first question is not nearly as important as the answer to the second.) OK, ...

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Still Haven’t Done Anything with Social Media? Why Not?

OK, I’ve completed a series of articles over the last several weeks about how to set up and maintain a social media program. I’m not saying it’s easy but it’s doable. There are tougher things in life. Now, let’s talk ...

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Is Your Social Media Program Improving?

If you’ve stayed with me this far then you should have a social media program up and running! (If not then I’m always happy to assist!) But, you’re not going to sit back on your laurels are you? You do ...

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Are You Tracking Your Results on Social Media?

If you’ve gotten this far with me on developing a social media program then two things. First, thanks for sticking with me! Second, a question. (I’m a consultant, we always have questions!) How do you know if you’re getting the ...

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How Do You Publish Your Social Media Content?

By this point in developing a social media program, my clients often think that they’re home free. They’ve got a great social media footprint. They’re working on building their community. And, they creating great original content and sharing relevant material ...

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Published Any Good Content on Your Social Media Lately?

One discussion that I always have with prospective clients is what do they expect to do with social media once they’ve established themselves. (Hint: This is a trick question.) Social media by itself will do nothing for you. Sorry to ...

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How Well Is Your Social Media Integrated?

The fourth step in my 8 step approach to develop a social media program is social media integration. This step is not as glamorous as some of the others but it’s probably one of if not the most important steps. ...

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Do You Have Your Community on Social Media Yet? If Not, Why Not?

When I first meet prospective clients, I ask them how many people are in their social media community. Too often, they will proudly say that they have a couple of hundred first degree connections on LinkedIn. (I love when their ...

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