• Thursday , 14 December 2017

Have You Normalized Your Social Media Presence Yet?

In an earlier article, I blogged about how to normalize your social media presence as part of my 8 step approach to developing a social media program. Since then, I’ve realized that many still don’t understand why having a normalized ...

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What’s Behind Your Goals and Objectives on Social Media?

In the first step of my eight step approach to developing a social media program, I discuss knowing and including your goals and objectives. But, have you thought about what’s behind your goals and objectives? I mean really thought about ...

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Another Nail in the Coffin for LinkedIn Groups?

I saw something interesting the other day when I logged into Hootsuite. It was a message across the top of the page saying that as of June 30, 2017, Hootsuite would no longer be able to support LinkedIn Groups due ...

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Thinking About Restarting Your LinkedIn Profile?

A regular comment I hear from friends, clients, and prospects is that they’re thinking of “restarting” (their word not mine) their LinkedIn profile. Usually, there is one of a variety of reasons for their wanting to do this, like: “I’m ...

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Have You Started at the Deep End with Social Media?

Many of my clients or prospective clients many times ask me about advanced social media solutions even before they’ve gotten the basics down. Often, I feel that they are trying to run before they can even crawl! Not a good ...

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LinkedIn: It’s All about the Relationships!

In talking with friends and clients, I learn some interesting things. Or, maybe it’s just me! But, the most interesting of all comments is about pursuing companies, especially large ones, (Think General Motors.) on LinkedIn. Here’s why I find this ...

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Don’t Forget Your Social Media!

I meet clients, prospective clients, and friends all the time who are doing great things. They’re working with e-commerce, they’re working on their brands, writing books, starting companies, or looking for new jobs. All good stuff! They do at least ...

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What’s Your Number One Goal on Social Media?

My first question to prospective and new clients is, “What’s your number one goal on social media?” Why? There has to be a reason. (Yeah, I’m painfully logical in that regard.) Ultimately, they’re going to want some sort of ROI ...

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Microsoft & LinkedIn – It’s Official! Now What?

Yesterday, Microsoft and LinkedIn tied the knot and are now officially one company. With the Holidays approaching, I wouldn’t expect too much to happen.  In the New Year, that’s when things will start to get active. In the interim, let ...

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Are You Using the Right Content on LinkedIn?

I’m always telling my clients to post relevant content on LinkedIn. For the most part, they listen to me and this is a good thing. But, then I read what others are posting on LinkedIn, if they post at all, ...

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