• Tuesday , 21 August 2018

6 Mistakes Coaches Make with LinkedIn!

While working on LinkedIn for my clients and my own purposes, I’ve noticed that there are a lot of coaches out there these days. (Some wiseguy is now riffing that’s like saying you’ve noticed the forest has a lot of ...

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What Has Social Media Done for You?

I always enjoy asking prospective clients this question! The usual answers run along the following lines: Nothing. (These folks tend to be angry.) I don’t know. (These folks tend to be embarrassed.) It can do something for me? (These folks ...

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Are You Really Using LinkedIn?

I raise the question this article’s title after reviewing hundreds if not thousands of LinkedIn profiles recently. (Hey, somebody’s got to do it!) Many are well written and complete, but, unfortunately, many are either incomplete or poorly written. Let’s discuss ...

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Whom Is Your Social Media Content for?

I’ll start this article by giving you a clue to the question in the title: It’s not you! In my line of work, I see a lot of social media content and I do mean a lot! Some good, OK, ...

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Why Should People Read Your Social Media Content?

One excuse that I hear from some, not all, clients, is “Who’s going to read anything I post on social media?” This is actually a very good question while being a very bad excuse at the same time. Understanding why ...

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Where Should I Begin with My Social Media?

My last article dealt with whether or not your social media community knows whether you’re alive or not. In this article, I’ll go a little bit further back than that and answer a question that many clients ask me when ...

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Are You at Risk of Losing Access to Your LinkedIn Profile?

Now, that I have your attention, please allow me to explain. BTW I’m not talking about violating LinkedIn’s Terms of Service (ToS) agreement, if you do that then you’re on your own. (Although, someday I may revisit this topic in ...

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Are You Using LinkedIn to Develop Leads for Your Business?

I’ve been blogging about content and its importance on LinkedIn for sometime. Content is an important and necessary component of a successful social media strategy or for the optimal use of LinkedIn. However, by itself, content is only a passive ...

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