• Monday , 22 October 2018

Who’s Going to Do Your Social Media for You?

That question in the title of this article has stopped more than one person from starting with social media. The moment of truth for them came when they stopped and thought about all the work necessary to do social media ...

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Do You Really Know Who’s in Your Social Media Community?

You’ve built a pretty decent sized community on social media. People even follow or connect with you of their own accord. But, do you really know whom this people are, I mean really know them? Let’s discuss this! How did ...

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Is Using TrueTwit Worth the Effort?

We all receive them on Twitter… Those annoying, automated DMs saying, “XYZ uses TrueTwit validation. To validate click here: “ OK, so what? I don’t about anyone else, but I just ignore them. A recent inquiry from a client caused ...

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Have You Met Anyone in Social Media Yet?

Many people whom I meet when I ask them the question which is the title of this article claim they they’ve met lots of people via social media. Yet, when I press them for details (Yes, I know, it’s a ...

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What Is the Social Media Triad?

A question that I’m often asked by prospects and clients is, “What’s social media all about?” After a lot of thought and work on the subject, I’ve finally come up with my own personal formula. I’m sure it’s not the ...

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Where Do I Find the Time for My Social Media?

Meeting with prospective clients, more often than not, the push back I receive is not about the value to be gained from social media as much as it is where do they find the time to do it? Larger organizations ...

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Still Thinking Traditional Marketing Is Better than Social Media? Think Again!

(Source: Inc42.com) Recently, I’ve met with several prospective clients who questioned the value of social media versus traditional marketing. Like it or not, traditional marketing is going away. Anecdotal evidence abounds! Just look at the amount of advertising copy in ...

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6 Mistakes Coaches Make with LinkedIn!

While working on LinkedIn for my clients and my own purposes, I’ve noticed that there are a lot of coaches out there these days. (Some wiseguy is now riffing that’s like saying you’ve noticed the forest has a lot of ...

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What Has Social Media Done for You?

I always enjoy asking prospective clients this question! The usual answers run along the following lines: Nothing. (These folks tend to be angry.) I don’t know. (These folks tend to be embarrassed.) It can do something for me? (These folks ...

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Are You Really Using LinkedIn?

I raise the question this article’s title after reviewing hundreds if not thousands of LinkedIn profiles recently. (Hey, somebody’s got to do it!) Many are well written and complete, but, unfortunately, many are either incomplete or poorly written. Let’s discuss ...

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