• Monday , 22 October 2018

Whom Is Your Social Media Content for?

I’ll start this article by giving you a clue to the question in the title: It’s not you! In my line of work, I see a lot of social media content and I do mean a lot! Some good, OK, ...

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Why Should People Read Your Social Media Content?

One excuse that I hear from some, not all, clients, is “Who’s going to read anything I post on social media?” This is actually a very good question while being a very bad excuse at the same time. Understanding why ...

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Where Should I Begin with My Social Media?

My last article dealt with whether or not your social media community knows whether you’re alive or not. In this article, I’ll go a little bit further back than that and answer a question that many clients ask me when ...

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Are You at Risk of Losing Access to Your LinkedIn Profile?

Now, that I have your attention, please allow me to explain. BTW I’m not talking about violating LinkedIn’s Terms of Service (ToS) agreement, if you do that then you’re on your own. (Although, someday I may revisit this topic in ...

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Are You Using LinkedIn to Develop Leads for Your Business?

I’ve been blogging about content and its importance on LinkedIn for sometime. Content is an important and necessary component of a successful social media strategy or for the optimal use of LinkedIn. However, by itself, content is only a passive ...

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What Will You Do Differently with Your Social Media in 2018?

It’s that time of the year. We’re wrapping up the Old Year’s business and getting ready for the New Year’s. This is also a good time to think about what you’ll do differently with your social media in 2018? (You ...

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Should You Blog If You’re Not Getting Any Traffic?

The question which serves as the title to this article is the outgrowth of a project I was working on for a client this week. I’m assisting my client with selecting an SEO firm for his business and I was ...

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Did You Forget to Make Your Ask on Social Media?

I always warn users of social media that it’s not about you, it’s about your community. Always give more than you ask for. And, when you have an ask of your community, be clear about the why and the how. ...

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