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OK, I know the reactions that many of you are having right about now after having read the title. It’s either “What the heck is Second Life?” or “Is Second Life even still a thing anymore?” First off, Second Life is an online virtual world which has been around since 2003. And, yes, it’s still

The questions sounds simple enough. Oftentimes, the answer is not. Let’s discuss this! Many times when I take on a new client, they’re posting fairly decent content regularly. The problem is that they’re not getting any traction. No engagement, no new followers. Nothing. Nada. They’re ready to give up on social media before they even

Recently, I was assisting a client in establishing her Twitter account for her business. She had created an appealing name for the business and was preparing to use it for her Twitter handle. What could possibly go wrong? Let’s talk about that! My client’s business name consisted of two short words. (For reasons which you’ll

In fairness to my readers, I should probably explain what I mean by the term “ideal client persona” before I go any further. An ideal client persona is a representation of the perfect client for your business. It includes a description of whom they, their characteristics, what their problems are, what their needs are, and

You know whom you want to find on your social media, develop them into prospects, and then move the conversation offline. But , where do you find these ideal clients? Let’s talk about that! You’ve developed great ideal client personas, you’ve nailed the demographics, and have the keywords, now what? I’ve said this many times

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