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This blogpost’s title sounds like a simple question, right? Given all the algorithms, methodologies, metrics, and code behind social media, you’d think the answer would be relatively straightforward, right? Well, it’s not! Let’s discuss this! For me, social media is an art and not a science. (Look, this is my blog and I get to

The answer to this question may seem obvious. But, to many folks, it’s not. Maybe our conferences and events have all migrated online for the duration, but LinkedIn is just as important as ever for networking. Let’s discuss that! Back in the day, before the pandemic, (Yes, there was life before then and it was

Earlier, I blogged about how writers can use social media during the pandemic to support their promotional efforts for their books when traditional avenues are literally closed down for them. Live, in person events are but a fond memory now. But, that doesn’t mean a writer’s readers can’t see or hear from her. Let’s talk

Let me cut to the chase here. Yes, you should! And not just because it’s free either. Let’s talk abut this! First, what is an Instagram Business Profile? Simply put, an Instagram Business Profile is Instagram’s version of a Facebook Page. (Yeah, I wonder where they got that idea too! 😉 ) If you’re a

I hope this blogpost’s title captured your attention and is the reason you’re here. (Not to worry, if you’re here for any other reasons then you’re still more than welcome!) As the times have changed, how we respond to problems changes as well. The problem is that many people don’t change with the times. My

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