Do I Really Need Social Media?

With the start of the New Year, many of us turn to resolutions or at a minimum, thinking about that we didn’t do in the prior year and at least giving some consideration about what to do in the next one.

We have our hopes and promises, but (There’s always a but isn’t there?)…

We have a stumbling block that we can’t seem to ever get past.

That’s the way it is with social media.

People know they should do something here but can’t get out of their own way to do something about it.

They end invariably asking themselves, “Do I really need social media?”

This stumbling block has several components.

First, there is our own inertia.

We have reasons for not employing social media.  Too much work or time.  Too expensive.  Doesn’t apply to our business.

Then there’s fear.

We’re afraid to admit that we don’t know something.  Or, we’re afraid of the unknown.   Or, maybe we’re afraid of failure.

Finally, we claim lack of knowledge.

We don’t know the tools. Or, we don’t know how to apply them. Or, we don’t know where to begin.

Any of these sound familiar?

Trust me, I’ve heard them all at one time or another.

OK, what do we do about this?

There are three things that we can do to remove the stumbling block.

First, look around and see what others are doing.

Look at competitors (Trust me, they’re using social media!) , look at different industries, or do research on the Internet.

Second, develop a social media program and stick with it!

Finally, get help!

There are advisers like me, online forums, or training options that are affordable.

So, for this New Year resolve to do something with social media for your business!

Get organized and get going!

Feel free to contact me if you have any questions.

That’s it for now!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have.  I will reply to any comments made to this blog post as promptly as I can.


I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me.  Our initial discussion will be of no charge to you.

I can also be reached at

My Twitter handle is @conpsweeney.

Stay well!



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