Starting Simple with Social Media

I’ve blogged repeatedly about the need for a social media program to successfully use social media and how to implement one.

However, I find people are still intimidated by the concept and create all sorts of excuses to avoid using social media.

In this article, I want to offer some guidance to help getting started.

My 8 step approach for developing a social media program is intended to guide an organization from original concept to the running and maintaining of a program.

But, let’s drill down into how you can start.

Let’s begin by realizing that you don’t have to do it all at once.

In other words, you don’t have to tackle all social media channels (e.g., LinkedIn, Twitter, Facebook, etc.) at once.

You can begin with just one social media channel.

Master that one.

And, remember while you’re at it to allow for reuse later on with other social media channels.  (Step II in my program, Normalizing the Social Media Identity, addresses this topic.)

Remember that this is just your starting point.

Mistakes will be made but these will be the lessons learned for the next social media channel. (Yes, let’s be positive and assume you move on!)

Try it!

You have nothing to lose and everything to gain!

You can also engage someone like myself to help in selecting that first social media channel and proceeding from there!

Or, please feel free to add your comments or queries to this article for the rest of us to follow along with your progress and offer our advice!

That’s it for now!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have.  I will reply to any comments made to this blog post as promptly as I can.


I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me.  Our initial discussion will be of no charge to you.

I can also be reached at

My Twitter handle is @conpsweeney.

Stay well!


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