Your Business Still Doesn’t Have a Social Media Strategy?

Recent conversations with small business clients are convincing me that many small businesses aren’t really approaching social media in a programmatic way.

They seem to be doing either nothing or very little.

There a few key signs of trouble.

Incomplete social media profiles are always a good sign of dabbling.

Not exactly sure what social media channels they’re using is another good one.  (Often accompanied by the question, if my employees are doing something with my company name is it mine?)

My personal favorite is, “Yeah, we were doing something but then we forgot the passwords!”

(And people wonder why I went into this business!)

There’s that old saying from Lewis Carroll. “If you don’t know where you are going, any road will get you there.”

Very apt for the modern social media world!

In today’s competitive markets, you have to have a social media strategy!

Doing anything is not necessarily better than doing nothing if you don’t have a plan.

Remember what I’ve blogged about what your competitors and clients are doing with social media!

Early adopters always have the advantage!

(Don’t listen to those guys who say you can always tell the early settlers because they have arrows in their backs.  They watched too many movies as kids!)

What are you waiting for?

What should you be doing?

Develop a social media program to start your strategy!

Starting small is OK!

Think before you spend your money!   

Ask others for help!

Go to your industry group.

Check out online forums.

Or, come see folks like myself!

A little, planned effort can go a long way towards helping you and your business!

That’s it for now!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have.  I will reply to any comments made to this blog post as promptly as I can.


I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me.  Our initial discussion will be of no charge to you.

I can also be reached at

My Twitter handle is @conpsweeney.

Stay well!


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