- September 27, 2015
- Posted by: Con P. Sweeney
- Category: Social Media
OK, if you’ve been listening to me then you’ve got a social media program in place and you’re starting to feel fairly confident about yourself.
Well, now, we’re going to talk about how you’re doing.
Ever Google yourself or your company?
For many small to mid-sized businesses this can be a very humbling experience.
Where are you?
Not too bad!
Above the fold on page one? (Being shown on the first results displayed.)
None of the above, huh?
Don’t worry you have a lot of company!
The Search Engine Results Page (SERP) is the acid test of how successful your social media program is or how much further you have to go!
The next battle for you after getting your social media program set up and running is its execution so that when search results are displayed you’re right there on page one above the fold!
When people go looking for you this is where you want to be found.
Some of us are lucky.
(Those of you who know me well also know that I don’t make this claim too often!)
Both my company name and I come up above the fold on Google searches.
For one, I have a rather unusual name.
(Thanks Mother and Dad!)
For another, my company name, Someddi LLC, is very unusual.
I can’t take credit for the former but I sure can take credit for the latter!
When I was setting up my company not long ago, I realized it would cost less to have a made up name rather than use normal words.
I also realized that an unusual name would put me at the top of SERP.
Hey, don’t laugh, it works pretty well for Exxon, Verizon, Accenture, and Google!
What should you do?
It’s probably too late to change your name.
(Besides, it would kill your LinkedIn connections!)
If you’re setting up a new company or thinking of renaming your existing one, think about what I said about adopting an unusual one.
(Name your boat after your spouse not your company unless it’s a very uncommon name!)
Most importantly, do the following:
- Create and post excellent, relevant content on a regular basis
- Use key words
- Engage with your followers when they comment or interact with you in other ways
- Use multiple social media channels
- Have your own blog
Don’t lose the battle for page one on social media!
If you get lost in the search engine shuffle then it’s going to hurt you!
Keep working at it and remembering to keep Googling yourself!
That’s it for now!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.