Time and Social Media

Recently, I’ve been getting a lot of similar feedback from clients and others who are using social media for their businesses.

They get what social media is about.

They know that they need to do it and don’t argue the point.

They know how to do it.

They just don’t have the time to do it!

I know that especially for small businesses and independent professionals making the time to do social media is hard.

It’s another thing or things to do and the payback is sometime in the future.

It’s tempting to drop this item off the To Do list.

However, like any time management problem, this one can be dealt with.

Yes, trade offs or triage may be necessary, but it can be done!

I’ll discuss this topic in this article.

First and foremost, as I learned from my Six Sigma friends years ago, don’t try to boil the ocean!

In other words, don’t try to do it all at once.

What are your priorities?

Even better, what’s the single, most important thing that you need to accomplish with social media?

This also means what is the one social media channel that you should start with?

(Hint: LinkedIn is a great place for most folks.)

Remember that single, most important thing will be different for everyone.

It could be branding, sales leads, or something entirely different.

You have to decide what it is.

How do you do this?

A well thought plan is a very good start.

(Another hint: Check out my 8 Step Approach to Develop a Social Media Program.)

Be disciplined and stick to your plan.

Set aside a certain amount of time at a particular time to work on your plan.

Try different frequencies, daily, weekly, etc..  Whatever works for your schedule!

Then measure your progress! (Including how well you are at keeping to your schedule.)

We’re all busy so it shouldn’t come as a surprise that time is our most limited resource.

The winners in this game are the ones who figure it out.

Just remember, start small!

That’s it for now!

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have.  I will reply to any comments made to this blog post as promptly as I can.


I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me.  Our initial discussion will be of no charge to you.

I can also be reached at conpsweeney@someddi.com.

My Twitter handle is @conpsweeney.

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