I’m always telling my clients to post relevant content on LinkedIn.
For the most part, they listen to me and this is a good thing.
But, then I read what others are posting on LinkedIn, if they post at all, and I realize just how large the potential market is for my services.
You may be asking what’s the problem and that’s what I’m going to talk about in this article.
The operative word in my opening statement is “relevant.”
Think about this for a moment.
What type of business are you in?
Do you remember those primary and secondary keywords lists that I had you prepare a while back?
Does your content resemble these in any way?
If it doesn’t then please read on.
(If it does then you may still wish to read on for a refresher.)
What too many too on LinkedIn is publish general, bland, “me too” content.
My favorite example are inspirational posts usually given in the form of quotations from famous people.
Now, don’t get me wrong!
I have lots of respect for Churchill, Lincoln, and Gandhi!
But, when I want to look up their best quotations I go to a source like Bartlett’s.
(If you want to add value here recommend a good biography of someone and tell your connections why it’s worthwhile reading.)
Your content should help reinforce you as an influencer or subject matter expert (SME) in your area of expertise.
Your content should provoke your readers into either posing a question to you or starting a conversation with you.
Ideally, others may join in.
Whether your content is original or a reshare, it should add value to those reading it.
People should learn something when they review your postings on LinkedIn.
They should leave wanting to come back to see what else you’ve written.
Yes, this is work and it’s not easy.
But, just think about how your reputation and credibility will be enhanced by it!
Make this part of your social media program!
That’s it for now!
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.