What’s Your Number One Goal on Social Media?

My first question to prospective and new clients is, “What’s your number one goal on social media?”


There has to be a reason. (Yeah, I’m painfully logical in that regard.)

Ultimately, they’re going to want some sort of ROI to measure their progress against.

And, most importantly, it’s a place to start.

Let’s discuss this for a bit.

The replies I get when I ask this question are as interesting as they’re sometimes amusing.

There’s the, “Should I have one?” reply.

Or, the “Hey, that’s a great idea!” reply.

My personal favorite is, “Well, I just thought I’d set up some profiles and see what happens!”

While I won’t argue against just having well written profiles, I refer my readers to another article I wrote where I compare well written profiles that do nothing to obituaries.

That old saying in life, “Anything worth doing is worth doing well!” holds just as true with social media.

When you decide to be on social media, whether you’re there for your career or your business, always have a good reason to be there.

Three good reasons are:

  1. Gaining leads to turn into sales
  2. Branding
  3. Customer support.

Now, for you eager beavers out there who are asking why start with just one reason to be on social media, I’ll explain.

I work primarily with small and medium sized businesses.

Resources, especially time, are scarce, very scarce!

Mastering one social media channel and leveraging the lessons learned for your next one is a very cost effective way to start and doesn’t let you be overwhelmed.

Also, start with the one social media channel that’s most appropriate for you once you’ve determined what your number one reason is for being on social media.

LinkedIn, Facebook, Twitter, or whatever it is, start with one and focus on what’s most important for you right now.

Another old saying rings true here too, “When you don’t know where you’re going, any road will take you there.”

Start small and build up from there.

Better yet, have your first small steps be part of an overall social media program.

Don’t be afraid to experiment with your goals!

Fail early and often as long as you learn from your failures with social media!

That’s it for now!

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.


I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.


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