How Well Is Your Social Media Integrated?

The fourth step in my 8 step approach to develop a social media program is social media integration.

This step is not as glamorous as some of the others but it’s probably one of if not the most important steps.

Social media integration is important because this is where you ensure that your message and content is consistent across all your social media channels.

What’s consistent you may ask?

(Don’t laugh, I get asked that question more times than you can imagine.)

Being consistent is saying the same thing in a similar manner across all your social media channels.

Also, if you’re a business or branding yourself professionally with social media, by not mixing your personal life (especially your political views these days) with your business or professional message. Save it for Facebook!

Do your social media channels physically look the same?

Even if your message is consistent if the channels are too jarringly different then your audience may not connect them all with you.

I’ve seen some organizations social media channels that are so different I was wondering if I was looking at the same outfit. Do you want potential clients having a similar experience with your social media?

How do you do this?

Like most things in life, this is easier said than done. But, truthfully, it’s not that difficult.

Preparing your content in advance and then customizing it for each social media channel helps greatly here. (A message that works well on Twitter will not work as well on LinkedIn. If you don’t know why then please call me.)

Use a social media account manager (I use Hootsuite) to organize your activities.

Automate your cross posting across your social media channels wherever possible!

Again, and I can’t say this enough, make sure you have a common look and feel across all your social media channels!

The effort and time that you put into your social media integration will pay off for you in a more professional looking experience for your social media community. You’ll also save yourself the potential embarrassment of contradicting yourself on your different social media tools. (Yes, it does happen! Don’t let yourself become another statistic!)

Continually reviewing your social media footprint and staying relevant for its members will also stand you in good stead!

That’s it for now!

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

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