Is Your Social Media Program Improving?

If you’ve stayed with me this far then you should have a social media program up and running!

(If not then I’m always happy to assist!)

But, you’re not going to sit back on your laurels are you?

You do want to improve, don’t you?

This is where the fun begins with your social media program! (At least I think so!)

You see your social media results now and begin to learn how to influence them.

This part of your social media program is more art than science. (Some cynics may say the “dark arts” but we’ll ignore them.)

Step 8 of my 8 Step Approach for Developing a Social Media Program is Continual Improvement.

Let’s get started and let me show you how to do this!

First, you need a baseline. How else will you know if you’re improving if you don’t know where you’re starting from.

Next, prepare a dashboard for your key performance metrics. Keep it simple to start, don’t try to boil the ocean by measuring everything! Microsoft Excel is an excellent tool to use here.

Review your results regularly, at least weekly but no more frequently than that. (You’ve heard of “paralysis by analysis”?)

Adopt or develop a methodology to assist in your analysis. (Personally, I like some of the tools used with Six Sigma.)

Rigorously review your metrics against your goals and your results.

Are you achieving them? If not then why not? If you are then should you have a stretch goal?

Never be satisfied!

Wrapping up this eighth and final article in this series, I hope you’ve come to understand why you need a social media program and how to implement one.

Use mine or modify it for your own purposes but the important thing is to have one!

Good luck and please feel free to share your results with us!

That’s it for now!

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.



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