Whom Is Your Social Media Content for?

I’ll start this article by giving you a clue to the question in the title:

It’s not you!

In my line of work, I see a lot of social media content and I do mean a lot!

Some good, OK, let me give credit where credit is due, some really good content.

Some bad, and, yes, trust me on this it can be really bad.

But, for me, the worst social media content, no matter how well it’s written is that which is written only about the writer.

A caveat before we go any further and before I get attacked, I’m not talking about social media for personal reasons, entertainment, or other “social” uses. I’m talking about people who use social media for business or professional reasons and should know better.

Let’s discuss this!

You have this problem with any of the following three scenarios:

  1. When you only write about yourself
  2. When you write about how great you are
  3. When your writing has no substance (Remember, “Where’s the beef?”)

(Yes, people do this. A handful even manage to do all three simultaneously and then will complain about how social media does nothing for them!)

What do you do about this if you find it happening to you?

(Also, this doesn’t mean you’re a bad person. The first step to fixing a problem is recognizing that you have one.)

Put yourself in your reader’s place.

What would you want to see in your content?

What would turn you off?

What would keep bringing you back again and again?

If your content can pass these three questions then you’re well on your way to recovery!

Here’s another trick to try.

Look at your competitors’ social media, especially the ones that you wish you were like.

What are they doing that you’re not?

Have you asked your community what they would like to hear about from you?

Now, there’s an original idea!

Social media is useless without community engagement.

Your content has to be designed for your community if you want their engagement.

Otherwise, nothing will help you!

That’s it for now!

Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

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