Are You Really Engaging on Your Social Media?

Growing connections on social media is never easy.

In fact, some of the recent changes affecting social media because of government investigations are making it more difficult then ever to grow connections.

And, while tools and techniques may change, there is one old, reliable standard that still works.

Let’s talk about it!

When I meet with prospects or new clients, I ask them what do they say, really say, to their connections.

I’m not talking about simply either posting new blog articles or sharing the content of others or liking/favoriting the posts of others.

I’m asking if they ask their connections about themselves.

What’s going with them?

What are their likes and dislikes?

What would they like to hear about from me?

(I’m always floored by the responses I get to that last one, “You mean, we should, like, ask them?”)

As you can gather, my prospects and new clients don’t have a lot to say here.

(That’s alright, that’s why they come to me!)

So, you may be asking me now, what’s the secret?

The secret is…

Engagement!

How do you this?

You talk to your connections.

You ask them questions.

You start a conversation.

You do something!

Use their name!

People really react positively when you do.

Trust me on this, try it!

Show your connections that you’re interested in them, their lives, their problems, and that you care about them!

Don’t allow social media to become a wall between you and your connections.

Don’t use automation to the exclusion of the personal touch.

Think about how you’d like to be treated!

That’s it for now!

Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.