- June 3, 2018
- Posted by: Con P. Sweeney
- Category: Social Media
Most of you have probably heard by now about the recent demise of Klout, the measure of online influence.
While not a perfect indicator, it’s loss is a setback.
Let’s discuss it!
For those with short memories, Klout attempted to assign a rating of social media influence, based on a scale of 100 with 100 being the highest, to everyone who subscribed to it.
As I said it wasn’t perfect.
Klout didn’t capture all potential sources.
I felt that some social media channels were favored over others.
And, who really knew how their algorithms worked.
But, for all that, Klout was helpful.
To me, it was more of either a coincidental or lagging indicator.
You could actually see improvement as a social media program was implemented.
(Clients always got a kick out of that!)
You could compare yourself to others.
Klout was there and didn’t require a rocket to Mars to see your results.
Best of all, for me, it was independently produced.
I’m not too sure why it went away.
It’s current owner made some vague excuses and hinted at something better down the road.
But, didn’t give a lot of details.
I suspect it had more to do with the implementation of the new GDPR rules in the European Union as Klout’s sunset date was May 25, 2018, the same date as GDPR went into effect.
Whatever the reason, Klout will be missed.
What’s next?
Who knows?
I haven’t come across anything yet that advertising itself as the next Klout but I’m still looking.
Should any of my readers have any ideas here, I’d be grateful to hear from you.
In the meantime, I’ll be falling back on metrics derived from individual social media channels.
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.