Is Social Media Still for the Little Guy?

A lot always seems to be happening with social media.

Which should come as no surprise to anyone who either follows or works with it. It’s the nature of this partciular beast.

But, with all this change, the question going around is, “Is social media still for the little guy?”

Let’s discuss this!

Let me cut to the chase here right from the start.

Social media is still the right thing to do for the little guy. (For the big guys too, but I’ll let somebody else talk for them.)

Yes, social media is changing, it’s more difficult than it used to be, and may be more expensive as you grow into it, but you can’t live without it as a business owner or as a career professional.

Let’s first talk about some the challenges facing users of social media today.

Organic growth is getting harder to achieve.

Social media channels are pushing users to increasingly more expensive ads and are changing their algorithms to make this happen. The US political situation has the channels reconsidering how people can use their particular services. Social media is beginning to peak out. Once you have everybody on the planet signed up, what’s next? How do you add more eyeballs? Then users are wandering off to new channels or just wandering off social media entirely.

Using social media requires a bigger time commitment which is hard for individuals to find when they’re already stretched.

The changes in social media require a steeper learning curve as users play catch up with the latest changes.

OK, now this is where folks ask me if all this is going on in the world of social media why should the small player even try?

Let me tell you!

Traditional channels (e.g., newspapers, magazines, television, etc.) are either dead or dying. Where else are you going to go?

Your competitors are already there and some of them are doing very well. (You do know which ones don’t you?)

If you’re not on social media today you don’t exist. Have you tried working with an executive recruiter if you’re not on LinkedIn? Good luck with that! You’ll be lucky if they don’t turn you into the Feds.

Being on social media gives you credibility, especially if you’ve done you’re social proof correctly.

Social media allows you to be visible to a large audience in a still affordable manner particularly for your initial footprint.

You can’t afford not to be on social media!

Social media is still for the little guy. The players and the rules change constantly but that’s the game!

That’s it for now!

Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

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