You know the feeling.
The global emergency has disrupted everything.
For you, like billions of others, your social and business lives are totally thrown out of whack.
If you’re like me then you can’t exactly afford to sit around and watch the world go to Hell around you.
(Even if we could, it’s not exactly a very healthy thing to do. We don’t want to beat the coronavirus just to give ourselves some more traditional way of going like heart disease!)
So, what to do?
Let’s talk about that!
To use that old, overused saying, “When life gives you lemons, you make lemonade.”
This is what you have to do now.
You have a following on social media, it may not be much, but it’s something.
(Don’t you wish you’d started reading my blog sooner?)
Right now, if you’re like the rest of us you have a lot of time on your hands and you need to get some business in.
Have you considered upping your content game on social media?
And, by upping, I mean jumping into the deep end and using video.
Either livestreaming yourself or creating content to be viewed later at people’s convenience.
Prior to the pandemic, when I suggested this to clients, they all reacted the same way.
They didn’t have the time to do it.
OK, I got that, doing video right does take time and effort.
So, those of you, who are not sitting on your sofas and are gainfully employed doing something, can stop reading now and go about your business.
The rest of you, please pay attention!
Video content rules on social media!
It consistently gets the highest likes, shares, and engagement across all channels.
Now, I’m not saying the video content can’t be good.
But, with a little effort and time, you can produce decent video content.
Let me anticipate your next objection for you.
It’s not that expensive!
There are several free and near-free tools available that give very good results.
- Facebook Live (Free)
- LinkedIn Live (Free)
- YouTube (Near Free)
- Vimeo (Near Free)
- Zoom (Near Free)
- Twitch (Near Free)
These tools vary in functionality and their primary audiences.
But, they’re all worth considering as you prepare to start using video.
Trust me, try them!
Try video on your social media!
The world’s a crazy place right now.
But, those of us who can, have a responsibility to keep things going until some form of normalcy returns.
Social media and the online economy is one way to do this.
I’d like to thank a very good friend who gave me the idea for this blogpost and encouraged me to write it!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.