Since the beginning of the global pandemic, I’ve been blogging a lot about the uses of social media during this time.
There’re a few reasons for this.
First, most of the world has moved online since the start.
Second, social media offers a variety of channels to stay in contact with communities virtually when physical contact is either extremely difficult or even illegal in some instances.
Finally, social media allows for almost immediate feedback when communities are engaged with properly.
“Properly” being the operative word here!
These are extraordinary times that we’re living in now.
Extraordinary times require extraordinary means and this goes especially for our social media.
Let’s talk about this!
In a world that seems to be going crazy, our message to our communities should be relevant.
I’m not saying all your pre-pandemic content should be tossed aside.
But, what I am saying is that your community should understand how the emergency is affecting you and your work.
A few examples are:
- Are you still employed, or have your hours or pay been reduced?
- Are you working from home (WFH)?
- Are you spending all your waking hours on Zoom?
- Are you now responsible for the homeschooling of your children?
- Are you staying up to all hours of the night hoping to get a time slot with Amazon Prime for a delivery of groceries?
These are just a few examples of how our lives have changed in the last several months.
And, you’re not alone!
But, does your social media reflect any of this?
Or, does it take an “above it all” approach as if the emergency is not really going on outside your door?
If it’s the latter then I have news for you.
You’re not relevant!
Yes, whatever your original content was is still important.
It’s just not as important as what’s going on around the rest of us now.
Is your engagement empathetic?
Do you try to help or console the people in your community who are struggling right now?
I always like to stress the word “social” in social media.
You’re building your community one relationship at a time.
You also have to maintain it one relationship at a time!
Think about it.
Do you have any sense of how your community is managing during the pandemic?
Are you sharing how you’re managing?
Like I said, think about it!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.