Depending on where in the world you may happen to be, you’ve been enduring under the current emergency for three months or more.
(If you happen to live in one of those places that claims never to have had the virus then you don’t need to read this article. But you’ve got other problems to worry about.)
However long you’ve been locked down, it’s only natural for fatigue to set in.
Since so many of us rely on social media to stay connected during the emergency and run our businesses, social media fatigue is something that none of us can afford.
Let’s talk about this!
What are some of the signs of social media fatigue?
First, there’s the falling off of discipline.
Not posting regularly, failing to respond promptly to others, and not engaging proactively with others are some of the more prominent signs.
Next, there’s going off message.
That’s forgetting why you’re on social media in the first place and starting to ramble when you post.
Finally, and worst of all, there’s losing your passion, the fire in your belly.
Your community can sense this, when you’re just going through the motions and checking off the boxes.
You can’t fake enthusiasm.
Just showing up and doing something for the sake of doing something won’t help you.
Have you been showing any signs of these?
If so then maybe these following ideas may help you.
Start by changing your routine.
Frequency of posts, when you post, the types of content you post, look at all of these and think about making some changes.
Next, think about your message.
Is it still relevant or is it getting stale?
You’re not the only one suffering from social media fatigue, members of your community are as well.
What would they like to see from you?
(Hint: Ask them!)
Finally, venture farther afield into new territory.
Look for new groups, forums, topics, try new things (i.e., Have you ever run a poll before somewhere on social media?)
This is not a time to be shy and withdrawing.
See what’s bothering them and can you help meet their needs.
We’re all going through tough times now, the key to getting through this, especially for small businesses, is working to stay on top of our game!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.