Is It Too Late to Get Involved with Social Media During COVID-19?

I love this question!
An earlier blog of mine dealt with it, but, still people think it’s too late to get on board.
Let’s talk about this!
Even before the pandemic, I was encouraging folks to get involved with social media, particularly those thinking about their careers or their businesses.
Social media is a constant state of flux.
Yesterday’s hot tools are on today’s dustbin of history.
Tools and techniques that were once leading, if not bleeding, edge are either long forgotten or fallen into disrepute.
To boot, society no longer dismisses social media as a fad but is starting to question its very existence.
My point?
Social media has always been in a constant state of flux and will always continue to be so.
Which means that you can jump on this moving train anytime you want to and you should.
Now, some may dismiss the recent surge in interest in social media and its complementary tools as a temporary fad which will go away once the coronavirus does.
However, I disagree with the conventional wisdom.
(What else is new?)
First, this virus is going to be around for awhile, vaccine or no vaccine.
Many doctors and scientists suggest that we could be enduring this pandemic for another two years.
(Don’t be too quick to dismiss this, the Great Influenza of 1918 lasted for about three years and that’s with fairly primitive medical support compared to what we have today.)
So, even if you only buy into that all this is temporary and shall pass then “temporary” is still pretty long.
Next, many of the advances in social media that we’re experiencing now will stay with us long after this all passes.
The investment in time and effort to come up to speed on social media won’t be wasted.
Social media is here to stay.
The basic rules will still apply, content and engagement are as crucial as ever if not more so.
As always, start small and keep it simple.
For professionals, I always encourage them to begin with LinkedIn.
If you’re not on it then you don’t exist in today’s business world.
From there, you can proceed in several directions depending on your needs and ability to set time aside to work here.
Notice how I’m not talking about money yet?
Getting started in social media is all about will and discipline.
Go for it!
Please don’t make me have to blog one more time on this topic.
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
And, remember!
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at
My Twitter handle is @conpsweeney.

Stay well!

Leave a Reply