- September 27, 2020
- Posted by: Con P. Sweeney
- Categories: Instagram, Social Media
Let me cut to the chase here.
Yes, you should!
And not just because it’s free either.
Let’s talk abut this!
First, what is an Instagram Business Profile?
Simply put, an Instagram Business Profile is Instagram’s version of a Facebook Page.
(Yeah, I wonder where they got that idea too! 😉 )
If you’re a business, organization, or an independent professional then you need to be here.
There are several advantages to using an Instagram Business Profile:
- You can indicate how you wish people to contact you
- You can promote posts and use Instagram ads
- Analytics are available via Instagram Insights (More on this in a future post!)
- Links can be added to your Stories (Only if you have 10,000 or more followers)
- Access to Shoppable Posts which allow you to sell directly from your Instagram posts
- You can now schedule your Instagram posts in advance
And, while some of the benefits of an Instagram Business Profile require payment, the Profile itself and most of the benefits do not.
Now, I know what some of you are going to say, “Yet another social media channel! When is enough enough?”
Sorry, folks, things change!
Existing platforms will evolve and new ones will come onto the scene.
I don’t make the rules, I just call ’em as I see them.
And, if you’re going to use the tools then you better plan on being familiar with and using all their features.
Your competitors certainly will be!
Also, just because you’ve set yourself up on a social media channel that doesn’t mean you’re done.
The basic rules of engagement and content still apply.
Yes, social media takes work but anything worth doing is worth doing well.
Instagram and its Business Profile feature are here and going to be around for a while.
Better learn how to use them!
That’s it for now!
Please check-out my 8 step approach for developing a social media program to get some more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog!
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.