How Do You Use Your Ideal Client Personas on Social Media?

You know whom you want to find on your social media, develop them into prospects, and then move the conversation offline.

But , where do you find these ideal clients?

Let’s talk about that!

You’ve developed great ideal client personas, you’ve nailed the demographics, and have the keywords, now what?

I’ve said this many times before and I’m going to say it again, to the dismay of some of my clients, but you need a disciplined approach to locating and engaging with your ideal clients.

“How do we do this?” you may ask.

I’ll tell you!

Going into your social media channels with the personas that you’ve created and doing a deep dive into the groups, pages, lists, hashtags, or whatever the particular nomenclature for your channel is and looking for these folks.

Once you find them then you have to connect or follow them.

Then what?

You continue to engage with them, learn what their issues are and talk to them.

Demonstrate that you can add value by your engagement and your own content.

Keep at it!

People tend to prefer to deal with people whom they know and have a rapport with.

Not everyone you connect with will become a client, but enough will to make it worth your while.

Try it!

Why have you got to lose?

Please come back and share your attempts with us.

I know that my other readers and I would love to hear your stories.

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at

My Twitter handle is @conpsweeney.

Stay well!

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