- November 8, 2020
- Posted by: Con P. Sweeney
- Categories: Social Media, Twitter
Recently, I was assisting a client in establishing her Twitter account for her business.
She had created an appealing name for the business and was preparing to use it for her Twitter handle.
What could possibly go wrong?
Let’s talk about that!
My client’s business name consisted of two short words.
(For reasons which you’ll soon discover, I’m protecting her identity.)
Unfortunately, a Twitter handle existed which already used those words.
No problem, we thought, let’s just reverse the words and see if that’s available.
That’s when over the Zoom session, I heard my client say, “Oh, no, now that’s bad!”
I knew it was bad when she said she wouldn’t show me on the Zoom session.
So, I checked it out for myself and, yes, it was bad, very bad.
(I’m not going to go into details about what we found, I’m not that kind of blog.)
The next comment from my client was, “Wow, I didn’t think you could show that on Twitter!”
Sadly, yes, you can.
But, my client was lucky.
Before she had invested any time and effort in a name or a handle that might have been potentially embarrassing for her, she decided to rethink what she would use on Twitter.
The lesson learned here is to do a thorough check on Twitter before you commit to using a handle or a name.
Check variations on the spelling, reverse order of words, similar expressions, and anything else you can think of while conducting this review.
An ounce of caution is worth a pound of cure.
This goes true for all your other social media channels as well.
Check to make sure that you’re not picking up an unwanted fellow travelers along the way who could harm your brand.
You’ll be glad that you did!
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
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