What Did We Learn about Social Media in 2020?

Yes, 2020 is coming to an end, finally!

Thanks to the pandemic, we’ve all learned a lot of lessons like it or not.

Let’s talk about some of these!

First off, I think we’re all glad we had the Internet available and especially social media and its related tools.

Sitting home alone in our pods, bubbles, or whatever you want to call them was bad enough but could you imagine doing it without the Internet especially Netflix?

Next, for those of us who run our own businesses, having already been on social media before the world shut down back in March was a stroke of genius on our parts.

I hate to be an “I told you so” but I told you so!

Admittedly, I had no idea things would get this bad, but I have been saying for years that someday you’d be glad that you were on social media.

Well, that day has arrived! 

Then, for those who were too late to the party, they were fortunate to learn that it’s never too late. 

The ongoing nature of the pandemic and the shutdown allowed latecomers to jump on board even as late as now. 

What I’ve been especially pleased to see during this time is how many folks are actually engaging with others, publishing content, and are happily surprised when others interact back.

Another “I told you so!”

(I’m a really bad “I told you so” aren’t I?)

Finally, pulling all these points together, social media has helped many of us keep our businesses going during a very trying time. 

The time, effort, and expense we put into it was well worth the investment.

Further, it’s worth further investment. 

The world didn’t go away, it just went online.

This pandemic will end eventually.

Who’s to say when the next one will come?

All I know is that I’m only going to increase my reliance on social media further and recommend that my clients do so as well. 

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at conpsweeney@someddi.com.

My Twitter handle is @conpsweeney.

Stay well!