- January 31, 2021
- Posted by: Con P. Sweeney
- Category: Social Media
The title of this week’s blogpost is courtesy of a client who was describing what he has to do with his clients.
I thought it was very apt for what I do with mine and with a little editor’s privilege, appropriated it for myself.
Lately, I’ve been trying to get a few of my own clients to think out of the box and try something different.
Sad to say, not all of them are comfortable doing this.
Let’s talk about this!
It’s human nature to be comfortable with what we know.
I suppose if it’s working for you then there may be something to sticking to it.
Of course, if it’s not working for you then you’re faced with that classic definition of insanity.
Then there’s the argument of why not try something different, even if only for its own sake.
(Personally, I’m a big fan of human curiosity.)
Whatever the reason, doing something different involves moving out of your comfort zone.
Objects in motion tend towards entropy.
(Finally have a use for what I learned in high school physics!)
This is true of social media campaigns too.
What works for us in the beginning will ultimately stop working.
If for no other reason than Facebook or Google tweak their algorithms.
So, we have to be prepared.
I meet people who have had success with an approach with their social media, only to find its effectiveness diminishing.
But, they won’t change anything.
They just complain about the basic unfairness of the social media gods.
Me, on the other hand, I was brought up to believe that God only helps those who help themselves.
Which is why I change periodically and I recommend others to do the same.
The basic blocking and tackling of social media, engagement and content, will always remain.
It’s what we do with them that will change.
The only constant in this universe is change.
We have to be prepared to do it or perish.
Think about it!
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.