You Are Doing Something Different with Your Social Media in 2021, Right?


Finally, it’s here.

Hopefully, we can put 2020 behind us for good. 

Last time, I blogged about looking ahead to this year.

This time, I want to remind you to do something different.

Let’s talk about that!

Today’s message is very simple.

(Yes, occasionally, I can do this.  No sassy wisecracks, please. You know whom you are.)

Looking back on 2020, did you achieve your goals with social media or didn’t you?

Be honest.

If you didn’t then don’t worry about it, you’re in good company.

The question is what are you going to do differently about it in 2021?

If you’re not planning on doing something different about it then you do have something to worry about.

We all remember that classic definition of insanity, doing the same thing over and over again and expecting a different result. 

I’m not saying you’re nuts, but you’re not going to be feeling too satisfied with your results. 

My point is if what you were doing didn’t work in 2020 then do something different in the New Year.

Something, anything!

Remember, the basic blocking and tackling of social media, engagement and content, still hold true.

It’s what you do with them that matters.

Experiment, see what works, see what doesn’t, track your progress.

Whatever you do just don’t do nothing!

Social media is more art than science. 

We have to be creative and think outside of the box. 

(The ones who could never stay inside the lines with their crayons in kindergarten tend to excel here.)

Try it!

Trust me you have nothing to lose!

And, while you’re at it, please report back to us with your results or questions.

I know I and many others would love to hear how you’re doing!

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at

My Twitter handle is @conpsweeney.

Stay well!

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