How’s Your LinkedIn Engagement Going during the Pandemic?


In my last blogpost, I blogged about having a LinkedIn makeover for your profile during the pandemic.

Assuming you’ve at least checked your profile (You have, haven’t you?), my next question is how differently are you engaging with it during the pandemic?

Let’s talk about that!

Normally, I argue strongly against the Facebookization of LinkedIn.

And, I still do, but these aren’t normal times. 

Before I go any further, allow me to explain what I’m trying to do here.

While I normally suggest to my readers how to use LinkedIn and other social media to help their businesses and their careers, I don’t want to appear as crass as suggesting we profit from the current situation.

Social media tools like LinkedIn run two ways.

From us to our communities and from our communities to us.

A win-win situation is when the flow is evenly distributed between these ways. 

(For those of you whom I may be losing now, what I mean is we’re not always talking at our communities but we’re having a conversation with them.)

Now that that’s cleared up, back to my point.

Currently, many people are isolated at home or, even if they’re in their workplaces, they’re not exactly crowded at the moment.

In a word, they’re alone.

Or, maybe they’re retired or have been let go from their jobs and are not in touch with too many people.

How about reaching out and checking in with them?

Especially those folks whom you may have worked with two or three jobs ago.

How about that client you haven’t heard from in a couple of years?

I’m willing to bet that many of them would love to hear from you right about now.

Share your own experiences with working remotely.

What tools and methods are working for you, which ones aren’t. 

Trust me there are folks who would love to know these things and they probably know things that you wish you knew.

I always write about engagement on LinkedIn.

Let your community know that you’re alive!

Now, more than ever, you need to do this.

If not for your sake then for the sake of folks out there who want to, need to, hear from you.

This will come back to reward you in the future when we get back to normal and we will get back to normal!

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at

My Twitter handle is @conpsweeney.

Stay well!

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