- June 6, 2021
- Posted by: Con P. Sweeney
- Category: Social Media
I won’t keep you in suspense.
No, blogging is not dead!
Then you may ask why am I devoting this blogpost to this topic.
The reason that a certain prominent, public figure shut down his blog this week after only twenty-nine days despite having tens of millions of followers on other social media platforms.
Let’s talk about that!
Blogging isn’t dead, but its rules are continually changing.
When blogging first appeared about, what, fifteen to twenty years ago, things were simpler.
If you could work through one of the several blogging tools popular at the time then getting established and building a decent sized following was possible.
SEO was a lot easier then and Google wasn’t working overtime to thwart folks trying to game their algorithms.
Sadly, those Happy Times are long past.
First off, the game is a lot more competitive than it used to be.
There’re literally millions (And I mean millions!) out there now.
Many of them are very good. (And I mean very good!)
Yet, many of them are languishing.
I’ll be honest with you, I’m one of them.
Great content isn’t enough and never was.
Blogs need engagement and promotion.
This requires time, effort, and money.
Oh, and by the way, don’t neglect your cyber security while you’re at it.
I still firmly believe that blogs are an important part of an effective campaign strategy.
A blog is where you can demonstrate what you know and that you’re relevant.
There’s a reason Twitter is called a micro-blog, 280 characters doesn’t let you do a lot.
(But, don’t get me wrong, Twitter can be a very effective way to promote your blog and grow your community.)
Engagement and content are critical components of promoting a blog.
Celebrity alone won’t carry a blog if you miss all the fundamentals I’ve outlined above.
Successful blogging has always been about hard work and excellence and it’s only getting more difficult to do this.
Remember, Facebook, Twitter, and the other social media channels could go away or they may shut you down.
But, your blog is always your own.
Think about it!
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org.
My Twitter handle is @conpsweeney.