The Pandemic May Be Ending, What Does that Mean for Your Social Media?

Look, I’m not Dr. Fauci, but there’s a very good chance that the pandemic is showing signs of coming to an end.

Vaccine production is ramping up, more people are being vaccinated, overall cases, hospitalizations, and deaths are trending down.

Yes, there are some areas of the world that are still in very bad shape, but the industrialized nations seem to be finally getting their acts together and help may be on the way.

The end may be near!

So, what does this mean for your social media?

Glad you asked!

Let’s talk about that!

By now, if you’ve been reading my blogposts for the past year (You have, haven’t you?) then you’ve adapted your social media to the times.

Your content is relevant and adds value and you’re engaging with your community.

What could possibly go wrong?

Well, the pandemic could end.

(Before everyone jumps all over me, I’m not advocating for a continual state of being in pandemic.  I’m trying to make a point.  Please read on!)

What I’m trying to say is that when the times change, you’d better be ready to change with them. 

Once this pandemic is over, the last thing people are going to want to be reminded of is the pandemic.

Start planning ahead.

How will your content change?

What are the new keywords and trends?

How will you engage and with whom?

Will you return to in person activities and move away from Zoom sessions?

While social media saw a major surge in use during the pandemic, usage will probably be cut back somewhat as people grow more confident about actually meeting other humans again. 

Now, here’s the tricky part.

Who knows when the pandemic will really end and we may even have a few false starts before it does.

You’re going to have to follow this closely.

Trust me, you don’t want to be celebrating the end of the pandemic just as they’re locking the country down again.

I also predict that the end of the pandemic will be gradual and will vary by regions across the planet and probably within large countries as well. 

Where you want to be seen by your online community is as being on top of things and aware of what’s going on around you.

Trust me, one year after the pandemic is really over, there will be folks posting content as if the pandemic is still raging.

You don’t want to be one of them! 

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at conpsweeney@someddi.com.

My Twitter handle is @conpsweeney.

Stay well!