- June 20, 2021
- Posted by: Con P. Sweeney
- Category: Social Media
They say that the more things change the more they remain the same.
This is as true for social media as it is for anything else in life.
Let’s talk about this!
Social media has been rattling around now for almost a generation now.
(Does time ever fly!)
Fads come and go, often only to reappear later.
In this blogpost, I’ll discuss two topics that, while not exactly new, are receiving renewed interest for a variety of reasons.
(Sorry to disappoint you quants out there, but I have no data to back this up. My conclusions are based on anecdotal evidence.)
First, growing social media communities by businesses and organizations is hotter than ever.
One reason has been the pandemic. (Yeah, I know, let’s see what happens here as it winds down.)
Everyone rushed online or spent more time there and businesses and organizations wanted an ever bigger piece of that pie.
Another reason are the new tools that are available to stay in constant touch with community members.
Messaging, stories, and the omnipresence of video have enhanced social media’s capabilities to do so.
Speaking of video, here’s the second topic that I want to discuss now.
Yes, video on social media has been around for a long time.
But, the new tools are making it easier and easier to add video.
(To say nothing of the improvements in mobile phones which make production of high quality videos a snap.)
Video is hot right now and if you’re not using it then you’re going to be left behind if you’re not already.
The tools are only force multipliers.
Quality, discipline, and effort still count, if anything, more than ever.
While social media community growth and video will probably look different in the future, I have no doubts that they will still be the big areas of growth in social media for a long time.
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
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