Is Your Social Media Keeping Up with the Latest COVID Surge?

I haven’t been blogging about the pandemic for a while because like many of you, after getting vaccinated, I thought that we’d soon be seeing the last of it in our rear view mirrors.

Well, I was wrong and we’re getting ready for what looks like round three.

Let’s talk about that!

In the beginning, I blogged about keeping your social media relevant and adding value to your online community during these unusual times.

Believe it or not, there are still folks out there who are merrily going along, posting content on their social media as if there never was a pandemic. 

(Too much automation can be a bad thing!)

Demonstrating your relevance during times like this is critical to both keep your followers and add value.

You also need to be sensitive to what’s happening around you.

This pandemic is ebbing and flowing.

We’re probably going to be stuck with it for another twelve to eighteen months.

(No, I’m not a fortune teller.  The Great Influenza of a century ago lasted about three years without all the technology that we have.  Right now, I think the best we can hope for is to shave a few months off of that.)

Depending on why you’re on social media, you need to reflect the reality of what’s happening around you and what it means to you and your community. 

There’s no secret sauce here, folks.

It’s all about getting out there and engaging with thoughtful content.

This pandemic will come to an end and we’ll come out on the other side.

Trust me on this.

But, if we want to keep our communities and have them ready to greet us when it’s over then we need to stay close to them now.

Go for it! 

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at

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