What’s Going on at Facebook?

My last blogpost was about the state of social media and, essentially, I was warning the big social media companies to watch out, Mark Zuckerberg in particular. 

I don’t know if Zuck read my article and just decided to ignore me or maybe he just likes living dangerously.

But he definitely just threw caution to the wind last week IMHO.

Let’s talk about that!

What got me started was an article on CNBC about Facebook creating an executive team to work on Zuck’s vision of a digital universe.

Apparently, the wunderkind no longer wants to be a social media company, he now wants to be a Metaverse company.  (Whatever that is!)

Maybe in his spare time, Zuck has been reading too much Neal Stephenson.

I don’t know.

All I do know is that with all the challenges he’s now facing, running off and doing something radically different may not be the best strategy at the moment or in his best interests. 

I’m reminded of a video clip of him speaking to a group of his employees way back before the 2016 POTUS election when he was still viewed rather kindly by the press and the public at large.

Zuck stated in this video that his number one goal for the year was learning Chinese.

Now, don’t get me wrong, I have nothing against learning Chinese.

In fact, I’ve advised many young people to learn this language to be competitive in the Twenty-first century.

But, for the CEO of a multi-billion dollar multinational corporation to have this as his most important goal, stuck me as somewhat naive at the time. 

Shortly after that, the denouement came and both Zuck and Facebook are where they are now, perceived by many as representing all the evils incarnate of Big Tech. 

I give Zuck plenty of credit for what he’s accomplished in his life.

However, I don’t know if it’s his age or just plain bad judgement, but the guy has a knack for setting himself up for a fall. 

His opponents smell blood and they’re beginning to circle. 

This is not the time to go have a new adventure.

Zuck should be doubling down on his efforts to restore Facebook’s reputation while he still has a chance.

Why do I carry on about this here?

I do because this could have negative implications for all of us who use Facebook and make our livings from it. 

My message to Zuck, if he’s listening…

Keep your eyes on the ball, Man!

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at conpsweeney@someddi.com.

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