- October 24, 2021
- Posted by: Con P. Sweeney
- Category: Social Media
As any one who follows my blog and my clients will tell you, I’m always reminding people to have both a good, current email list and a website/blog.
My reasoning is as I’ve been blogging of late, nothing in life is certain, especially where social media is involved.
My friends over at Facebook now seem to be considering renaming themselves as if that will solve all their problems.
This has led some pundits to suggest that maybe Facebook should just change its CEO instead. (Sorry, Zuck!)
But, I digress!
What I really want to discuss in this blogpost is how current is your email list strategy.
Let’s talk about it!
Social media can make us soft.
We come to rely on it and tend to forget the basic blocking and tackling of marketing ourselves online.
I meet people every day who say that they have an email list.
But, they haven’t looked at their list building strategy in years and haven’t even used their email list in as long.
Let’s go over some of the basics.
First, do you have a landing page on your website/blog to collect emails?
Have you refreshed it lately? Is it still relevant?
Next, what’s your strategy for collecting email addresses?
Do you use lead magnets to entice folks to allow you entry into their already clogged inboxes?
Is the lead magnet still relevant?
Do you periodically update it?
Are you going to the same sources still?
Are you measuring your results?
Third point, if you offer a newsletter or similar content to obtain email addresses, have you kept your part of the bargain and sent it out regularly with value added content?
I know some writers who’ll only send out a newsletter when they’re ready to launch a new book.
Their so called “newsletter” is simply more hype for their latest book, no real value add.
Next, do you use tool like Mailchimp to help manage your email list or are you still using a spreadsheet?
Finally, and most importantly, do you periodically use your email list to let your subscribers know that you’re still alive?
(You’d be surprised how many answer “No” to that one!)
My point here is that you don’t want to wait until you really need your email list to see if it’s effective.
Remember a well made email list is yours, no one can take that away from you.
Think about that!
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org