- November 7, 2021
- Posted by: Con P. Sweeney
- Category: Social Media
I’ve been blogging for awhile about the wide, wonderful, wacky world of social media.
And, it’s certainly been that of late!
I’ve also been stressing the importance of sticking to the basics in your online presence.
Let’s talk about that!
Earlier, I’ve discussed the importance of having a current email list.
In this blogpost, I want to discuss the importance of having a website/blog in addition to your social media.
Why do I append “blog” to “website?”
I do because most people overlook the importance of having dynamic content on their website.
Having a blog does that and its content can be shared out on your social media.
A website is yours to keep forever.
(That is, as long as you keep paying your hosting fees.)
You control the look and feel, what gets posted, and how you use it.
You’re not exposed to the vagaries of a social media channel changing its ways or even going away entirely.
You can collect email addresses on your website and have your email list automatically updated.
If you’re very successful, and lucky, then you may even be able to earn advertising revenue from your website/blog.
(A note of caution, unless you’re already a media celebrity, doing this takes a lot of work and time.)
Your website/blog is one stop shopping for your content, social media, and email list.
Another benefit of having your own website/blog is participating in affiliate programs to earn additional income.
As I hope you’re beginning to realize, there’s virtually an unlimited number of ways to utilize your website/blog to promote yourself and earn additional income while you’re at it.
And, did I say that it’s yours and no one can take it away from you?
On, and while you’re at it, setting up your own domain name for your website/blog, don’t forget to set up an email account for yourself!
Nothing says temporary amateur more than using a Gmail account for your email, or worse, yet, Yahoo or AOL!
Having and using a properly set up website/blog means that you’re an adult and you’re serious about whatever your venture is.
(Yeah, I know, a lot of kids these days do some very professional website design work these days, all the more reason to have yours done correctly!)
Think about what I’ve said…
If you’re online for the long haul then you’re going to need a website/blog.
Just look at your successful competitors if you don’t believe me!
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself! In the meantime, thank you for following and reading my blog.
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.
I can also be reached at firstname.lastname@example.org