What Did We Learn about Social Media in 2021?

OK, we’ve made it through another year of the pandemic.

I will freely admit that at about this time last year, I thought that we’d be in much better shape than we are right now.

As I write this blogpost, Omicron is raising its ugly head and no one seems to know yet just exactly what this means except that it’s not probably going to be good.

As for social media in the past year, the trends that we saw in 2020 are continuing.

The world still seems to be moving online.

While children are returning to their classrooms, at least for the moment and to the relief of their parents, everyone else still seems to be working from home.

Or, if they do go back into the office, it’s not for long. 

Facebook continues to be under pressure from various governments and things don’t seem to be getting any better for them.

Zuck seems to have tried a Hail Mary play with renaming the company “Meta” and trying to distract everyone with talk of the Metaverse.

I don’t think this will work as folks are suddenly remembering that there once was a place called “Second Life.”

(Apologies to Lerner and Lowe.)

Maybe Zuck will find his way there in 2022. 

Twitter has introduced new features but still seems in a muddle as Dorsey departs.

Also, at this time last year, a major hack of the US government was being revealed and, while cyber security has not diminished in importance or have major hacks gone away, public attention seems to be diverted away to the Metaverse, rich people shooting themselves off up into space, and the trials and tribulations of Facebook (Or, is it Meta?)

Overall, 2021 has been a somewhat less than satisfying year. 

Here’s hoping for a better 2022!

Wishing everyone out there a very Merry and Safe Christmas, Happy Kawanza, and Happy New Year!

See you in 2022! 

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

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I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

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I can also be reached at conpsweeney@someddi.com