- January 16, 2022
- Posted by: Con P. Sweeney
- Category: LinkedIn
Drum roll, please!
I did it…
I finally got a LinkedIn Premium account!
A LinkedIn Premium Business account to be exact.
Let’s discuss that!
Readers of this blog, clients, prospects, and others who know me, also know that I only recommend acquiring any LinkedIn Premium account if you’re really going to use it.
After all, Microsoft makes enough money without the rest of us paying an automatic, monthly subscription to them (Which ain’t cheap BTW!) that many of us forget about once the free thirty day trial is up.
So, what led to this momentous (and somewhat traumatic) decision on my part?
I need to develop leads for my latest venture, HealthEMedia LLC, which targets dentists, and I bumped up against the Commercial Use Limit on my free account quicker than usual.
(Something tells me that LinkedIn has changed it again. When is the Federal Trade Commission going to get after these guys?)
My partner and I had tried cold calling via emails and telephone.
Trust me, after several hundred phone calls to dentists’ offices, I can report that the dentists of America are either very busy or, at least, their receptionists are very good at screening their calls.
With the pandemic, going to conferences or trying to arrange workshops are off the table for the foreseeable future.
Internet advertising is expensive and we’re still working to understand the demographics of our target market.
Ergo, we’re reluctant to spend any serious money there at the moment.
(To the wise guys out there who saying “Aren’t dentists your demographic?”, there’s more to it then that and if you don’t understand why then you really need my services!)
All this left us late last year thinking about our next steps for the New Year.
Yes, we do have clients and prospects but we still have excess capacity.
This led us to consider LinkedIn Premium.
For Someddi, my existing network and referrals has always been enough to bring business in.
With HealthEMedia LLC, I’m quickly moving away from my existing network.
I needed to reach out to more dentists to develop more leads than a free LinkedIn account would permit.
So, LinkedIn Premium was our most viable and price efficient option presently.
I’m going to give Premium a four month run and will monitor my progress as I go.
I’ll report back here periodically on my results, so stay tuned!
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog.
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